In the digital landscape of today, businesses strive to stay ahead of the competition by embracing innovative marketing strategies. While email campaigns and social media advertising have long dominated the digital marketing platforms, SMS marketing has been overlooked as a marketing campaign . SMS marketing presents a unique opportunity for businesses to connect with their target audience directly through text messages. These text messages can be used to drive traffic to a business’s website. Businesses can include a link to their website in their text  messages. This will allow customers to easily visit the website, learn more about the business, and play a pivotal role in driving organic traffic, improving website visibility, and ultimately boosting your online presence.

 

Why Text Marketing?

According to the following statistics, for every 100 text messages sent:

These  statistics are much higher than any other marketing campaigns as SMS marketing is personal, timely ,quick and optional.

Best Practices to Follow for an Effective SMS Marketing Campaign

Collect and analyze customer history: To send targeted text messages, retailers  need to know what the customer has purchased in the past or which store they have visited. This history tells you about the customer preferences to leverage and increase conversion rate.

Opt-in and opt-out options: Give customers the option to opt-in or opt out of receiving SMS messages from your retail business. This empowers them to control their communication preferences and ensures that you’re targeting individuals who genuinely want to hear from you. Make the opt-in process seamless and straightforward, and respect customers’ choices to foster trust and loyalty.

Keep your messages precise and include a CTA(call to action): Text messages with CTA should be short and precise to encourage customer engagement an example of CTA will be “ Limited time offer- shop today and get 10% off on your purchase”

Use a variety of messages: SMS marketing is not just about promotional offers but these messages can be reminders to use up loyalty points, birthday wishes or just a hello message to remind customers about your business.

Track your results: It is important to track the results of your SMS marketing campaigns so that you can see what is working and what is not. This will help you improve your campaigns over time to increase engagement and conversion rates.

Why Using Customer History to Do Targeted Messaging is More Effective

Customer history can be used to create more targeted and personalized SMS marketing campaigns. By understanding what the customers’ preferences are. Retailers can send them more relevant suggestions and timely messages that are more likely to be opened, clicked on, and converted. 

For example, if a customer has previously purchased a dress from your store, you could send them a text message with a special offer on a new dress or matching shoes that you just received in stock. Or, if a customer has recently viewed a product on your website, you could send them a text message with a reminder to complete their purchase. Here are some statistics on why you should use customer history for your text  marketing:

The most effective and sustainable way to collect customer history is by using a cutting-edge Point of Sales solution, retailcloud POS solution offers an SMS marketing platform that can help you create and send effective SMS marketing campaigns. retailcloud’s SMS marketing platform includes features such as:

With retailcloud solutions you can even personalize text messages further by offering customer loyalty points for their birthday and also have the ability to see customer responses and respond to them to strengthen customer relationships. With Retailcloud, you can create and send effective SMS  marketing campaigns that will help you reach your target audience, increase sales, and boost customer engagement.

Conclusion

SMS marketing is a powerful tool that can be used to reach a wide audience, increase sales, and boost customer engagement. By leveraging customer preferences and integrating them into your SMS campaigns, you can create highly targeted and personalized messages that are more likely to be successful.

Additionally, SMS marketing campaigns can generate user engagement and social signals. When customers receive a compelling SMS offer, they may share it with friends or on social media platforms, thereby increasing brand visibility and potentially attracting new customers. These social signals can positively influence your SEO rankings, as search engines consider them as indicators of brand authority and popularity.

Introduction

The new rules in Major League Baseball aimed at shortening average game times can have several impacts on merchandising and concession sales at stadiums:  MLB revealed the pitch clocks have shaved an average of 26 minutes a game to 2 hours and 36 minutes. The following are some of the ways that game day sales have been impacted.

Reduced sales volume: With shorter game times, fans will spend less time in the stadium, which could lead to fewer opportunities for them to purchase merchandise and concessions. This may result in a decrease in overall sales volume.

Shift in spending patterns: As fans adapt to the new game duration, they may alter their spending habits. For example, they might make quicker purchases before the game or during breaks, rather than casually browsing and buying items throughout the game. This could lead to increased sales in specific periods, such as pre-game or between innings.

Focus on efficiency: With a shift in buying habits, stadium operators can increase the efficiency of their merchandising and concession operations with sports and entertainment POS systems. This could include streamlining product offerings or offering item of the day promotions, optimizing staffing, and adopting technology to speed up transactions. 

Changes in pricing: Stadiums may adjust their pricing strategies to compensate for the potential decrease in sales volume. This could involve offering discounts or promotions to encourage fans to spend more in a shorter time frame, or even increasing prices to maintain revenue levels.

Increased emphasis on fan experience: To keep fans engaged and spending during shorter games, stadiums may invest more in enhancing the overall fan experience with premium suites in seating. This could include offering unique or limited-edition merchandise, creating innovative food and beverage options, or providing interactive experiences that encourage fans to visit concession stands and merchandise outlets.

Off-stadium sales: Teams and stadiums might also increase their focus on online and off-stadium sales channels to offset potential losses from decreased in-stadium sales. This could involve improving their online stores, offering exclusive online deals, or partnering with local retailers for co-branded merchandise.

Ultimately, the impact of the new rules on merchandising and concession sales at a stadium will depend on how well teams and stadium operators adapt to the changes and implement strategies to maintain or increase sales in the new environment. Improving the fan experience with improved checkout efficiency, allowing fans to return to their seats will be paramount.

 

Tech for Faster Stadium Sales

To speed up transaction times in merchandising at stadiums and improve the overall fan experience, there are several technologies that can be adopted:

RFID technology: Integrating RFID tags into merchandise and using RFID scanners at the point of sale can expedite the checkout process by instantly updating inventory and allowing for quicker transactions.

Mobile ordering apps: Fans can use their smartphones to pre-order and pay for merchandise, allowing them to skip lines and simply pick up their items at designated locations or have them delivered to their seats.

Self-service kiosks: Equipped with touchscreens and payment processing systems, these kiosks enable fans to quickly place orders and pay for merchandise without waiting in line at traditional counters.

Automated inventory management: Smart inventory systems can help ensure merchandise is always in stock and readily available, reducing wait times for items to be retrieved from storage.

In-seat merchandise: Installing small vending machines or merchandise storage lockers near seating areas can allow fans to quickly purchase items without leaving their seats.

Digital wallets: By creating a digital wallet or a stadium-specific currency, fans can preload money onto their accounts for faster transactions at merchandise stands.

Queue management: Implementing queue management systems, like virtual queuing or line-monitoring apps, can help distribute customers evenly among available service points and reduce wait times. Giving fas access to approximate wait times at different stands can also help them plan their purchasing trips

Augmented reality (AR) shopping: AR can allow fans to virtually try on merchandise and make purchases from their seats, eliminating the need to visit a physical store or stand.

By adopting these technologies, stadiums can create a more efficient merchandising experience for fans, allowing them to spend less time waiting in line and more time enjoying the event.

Tech for Faster Stadium Sales

 

Item of the Day

Determining the Item of the day sales can be complicated, ideally they should create an urgency for fans to buy a specific item without cannibalizing existing sales, you can follow a systematic approach that leverages data and considers various factors. Here’s an algorithm to help you identify the “Item of the Day” for each game:

Collect data: Gather historical sales data for all items in your inventory. Ideally, you should have data for the past few seasons to better understand sales trends and customer preferences. Also, take note of any special events or promotions that might have influenced sales.

Determine item popularity: Calculate the average sales per game for each item. Rank them according to their popularity. This will help you identify the items that are selling well and those that need a boost.

Identify slow-moving items: From the ranked list, identify items that have a low sales volume per game and could benefit from being the “Item of the Day.”

Factor in seasonality and trends: Consider the time of the year, special events, or other trends that might affect item popularity. For example, if your team has a rivalry game coming up, you might want to promote items related to that rivalry.

Create a non-repeating schedule: Once you have identified a pool of items that can be featured as the “Item of the Day,” create a schedule for the 81 home games that ensures no item is repeated.

Set a discount strategy: Determine the discount percentage or pricing strategy for each “Item of the Day.” You might want to offer a higher discount for slow-moving items or lower discounts for more popular items to avoid cannibalizing sales.

Monitor and adjust: Track the sales performance of the “Item of the Day” and compare it with historical sales data. If you notice any negative impact on overall sales, adjust your strategy accordingly.

No one is unaffected by the impact of the COVID-19 slowdown/shutdown. We are all in this together to make it through financially, physically and emotionally. Small businesses are hit particularly hard. With small businesses accounting for employing over 48% of all workers, the shutdown has the bigger impact on this group. 

The following are ways for small businesses to help weather the crisis as well as ways that consumers can pitch in and help

What businesses can do to keep sales flowing and revenue generating

Offer online sales through your website, Facebook Store and Instagram Store. If you have one or more social media profiles, start posting.  Take photos of products, videos of the store or update posts and get your information out there and let your customers know you are still active and how they can purchase from you.

Offering gift cards allow your customers to support your business by providing much needed cash now and continued support for the future. 

If you have the ability to use a video conferencing software, do so.  You can connect and sell to customers via webcam and ship directly to their home.

What Consumers can do

Buy now to use later or better yet, buy a gift card to give as a gift to a person who is working extra hard during this time, such as a health care worker, grocery store clerk or is in emergency services 

Call your favorite stores to see if they are taking phone orders or purchase online to support your favorite business.  This will help them and you get cool new stuff.

Many restaurants are now offering deliveries or pick ups.  Call your favorite restaurant to see what your options are or order from them online

People are still working, so tipping extra will not only help them financially but also boost their morale.  They are working extra hard and this will show your appreciation to them.

Do you have a social media account?  Reblog, retweet, or send out props to your favorite stores to give them a boost.  Liking, commenting and reblogging will help get them noticed.

Consider this as a donation at this time.  It will help the business during a time of little to no income.  You can help them out by not rushing to cancel and keep it open so it will be ready as soon as you’re able to go back.

Donate what you can to local food banks and pantries to help your neighborhood. Give as much as you can to help those that have little to nothing.

Call your favorite store to see if there is anything you can do to help.  There are some small businesses that have crowdsourcing where you can directly donate to help them and their employees.  It never hurts to ask how you can help.

During this trying time, let’s take the time to help out our neighbors and local businesses.  A little extra care now will help with recovery once we are back to our everyday lives.

Since Android made a foray into Tablet space in 2011 we have had opportunity to release hundreds or versions for retailcloud TabPOS. One of the challenge have always been to match TabPOS to our Enterprise Windows Point of sale system and allow customers to use it for their heavy processing situations. Some of the reasons why we held back on features were due to lack of hardware support and backing from provider when it mattered most for our customers.

Elo introduced next gen iSeries platform in 2015  and we extended our existing partnership with Elo to iSeries and Paypoint platforms. Their world class hardware & support  has helped us navigate through these challenges and we have chosen it as our recommended hardware for  serious business. Some of the outstanding features why we decided to choose Elo’s platform are

We have come a long way since then and in last 2 years we have accelerated our pace . retaicloud’s android TabPOS currently features some of the best solutions for any Android Point of solution out there

Beyond our Tablet Point of Sale we have extended our Android apps to business solutions such as

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Today retailcloud’s & Elo solutions are used in Sport Arenas, Grocery Shop, Convenience stores, Liquor Stores, Salons, Apparel.

We are showcasing retailcloud and Elo solutions at @NRFBigshow #NRF2018 . Visit us at booth #3662 . Mention this blog to get a special offer on retailcloud and Elo bundle

Learn more about @retailcloud here

Learn more about @elo here

Making Payments Easy

The sleekly designed Poynt Smart Terminal with it’s built in EMV reader and Interactive Customer Display makes it easy for small retailers to step up from their calculator registers into something that provides them with flexibility and integrations into todays must have retail solutions.

Poynt users of all sizes will have a couple of decisions to make in deciding if Register or Skycraft POS best meets their needs.  This post will help navigate the waters and simplify the decision.

Register features

Both apps have the ability to create user pages to easily layout items making them easy to find, and both also support line item and order level discounts, coupons and fees, as well as the ability to set tax levels based on the item. Register has a limit of 500 SKUs per catalog so if you have more than that you will need to move up to Skycraft POS which has unlimited SKU’s.

Skycraft Advantage

poynt-front

With Skycraft POS in addition to the features mentioned above you also get category management features that allow you to run margin and performance reports by up to 3 classifications and 5 attributes. Leaving lots of room for growth. The inventory management module is also quite comprehensive allowing you to easily identify categories that are impacting your net margins.

There is also a built in CRM list builder app to easily get and launch marketing campaigns, a loyalty program to offer club pricing, discounts on merchandise to your most valuable customers as well as Time & Attendence with time sheet management. These together with Sales Tax Settlement reporting and Barcode Label printing are the most popular features on Skycraft Point of Sale App.

Other benefits of the Skycraft application is that you can add Advance Orders for online ordering with delivery or pick up in Store, you can also connect your Poynt to Windows and Android POS devices on retailcloud and there are phone apps for cycle counting and other inventory functions. You can also connect to retailcloud online and launch an ecommerce store within minutes.

Regardless of which application you select you cant go wrong with your new Poynt Smart Terminal.

Other Interesting Apps

If you are not considering using the Poynt to get one view of your transactions, inventory and customers, there are some other apps (most of these features are already included or available in Skycraft POS) you may want to also consider

Let me know if you have any questions or feedbacks on the apps recommended here. You can reach me on twitter @retailmadesimpl or post your comments below

Zero POS hardware bundleretailcloud is happy to introduce a new Zero POS hardware bundle.  The package couples the immense power of Zero POS, a free cloud-based Android point-of-sale software deployment and strong hardware integration. This hardware is comprised of a Samsung Galaxy tablet, EMV reader, socket scanner, Star Micronics receipt printer, cash drawer and Stabile Pro pivot stand. From every standpoint, the system is holistic, seamless, and practical. However, that isn’t all as it offers unmatched flexibility and reliability that is simply absent in traditional POS systems.

But at the core of this bundle are two components that are a formidable force to reckon with: Star’s WiFi integration (drawer and thermal printer) and Stabile Pro pivot stand. Without the two, the bundle ceases to offer its incredible flexibility and tenacity. I must admit: right from the outset, I was amazed by Thought Out’s ingenuity and total engineering.

 

Thought Out Stabile 2.0 Stand

Finding the right mounting solution for a tablet-based POS system can be an uphill task. Thought Out’s Stabile Pro is quite a sight. From every dimension, the pivot stand is a total work of American engineering. They come in two colors: black-on-black and black-on-silver.

Highlights

Star Micronics TSP100III

For all POS aficionados out there, TSP100III thermal printer is a must-have. What’s all the fuss about TSP100III? Well, for starters, it operates entirely on Wi-Fi. That is, its entire connection with the drawer, scanner, reader, and tablet is fully wireless.

By far and large, its “push” and “connect” capability deliver unmatched options that are poised to bring even the most grounded retails on board. Other notable features include complimentary Star SDK, robust auto-cutter, rapid-print technology, and so forth. In all, the thermal printer makes the bundle a worthy investment for anyone looking to garner an industry’s best POS system.

Star Micronics Drawer

With the thermal printer, this drawer by industry’s leader Star Micronics works seamless and without any hassle associated with traditional POS hardware. The drawer offers unrivaled security, fast turnaround times, and sturdy feel.
In yet another elegant, smart design appeal, Stabile Pro takes the steel to a surprisingly miniature point right beneath the ball joint, accentuating the immense strength of the metal. Thought Out also offers another option in the form of a cable manager right above the ball joint. That is if you need your tablet to operate upside-down.
By integrating the great power of Zero POS as well as amazing new hardware, retailcloud aims to provide a POS system that will offer small businesses an easier way to handle their day-to-day POS.

Sign up for your free retaicloud account here. If you have any questions on this bundle of account setup please click the chat button to connect to an Implementation Specialist or email us at support@retailcloud.com

Management Portal

Tab Point of Sale

Hardware

If you would like to know more about these product updates for May 2016 and how they can help your business, please reach out to support@retailcloud.com.

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An exciting journey begins with Zero POS and Star mPOP

Finally, a winning POS combination that everyone can use!

Zero POS and Star mPOP flexible powerful and beautiful!

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Free POS software and hardware

Zero POS was designed to be the ideal merchant solution, beautifully designed, simple to implement, simple to use and priced perfectly. All that was missing was a hardware solution that matched its principles and ideals; and then suddenly Zero saw mPOP; it was love at first site.

What’s a mPOP you ask?

Its an an all-in-one POS Solution! Star Micronic’s mPOP is to POS what combination VCR TV’s were to the 90’s! Still thinking about what that means? The mPOP is a combined cash drawer, printer and tablet POS hub. Its sleek, streamlined look is refreshing in a world of clunky, noisy, cash drawers that take up valuable counter space. Best of all it is designed, manufactured and supported by Star, a company with a long history in providing reliable hardware solutions to retailers. Pair this station with a Samsung tablet and retailcloud tabPOS software and you have yourself an updated point of sale location that is bound to satisfy any retailer.

The back-story

When we first saw Star’s mPOP solution in their early development stage we were impressed by its footprint, look and potential affordable price point. From that time it was a constant commitment from Star’s Product team , their belief in retailcloud solutions and follow up which got things exciting. We were also able to get our hands on an early pre-production version which was important for us to build and test for viability.

Affordable

The Integration of Zero POS with mPOP is important because Zero POS is the only solution which offers a full fledged mobile POS Solution for such a great price; zero dollars per month for the software.

Simple Set Up

The setup for an existing or new customer is completed in 4 easy steps:

– Sign Up for ZeroPOS & get ready with your account (5 min)

– Turn on your mPOP Hardware (under 1 sec)

– Pair the mPOP hardware in bluetooth settings (under 1 min)

– Choose the paired bluetooth mpop in the Zero POS hardware settings (under 2 min)

Who Would Best Benefit:

– QSR or espresso bar type environment when you want to pair it with many Start Printers (LAN)

– Clienteling scenarios to allow associates on the floor with tablets to communicate both the customer and with the mPOP at the cash wrap

Tablet VS. Desktop

Pros to a tablet solution:

– The looks – These have a techy modern look that suggest your business embraces cutting edge technology. Customers love seeing new technology especially in small mom and pop type stores.

– Customer Impact – Shoppers feel like they get more value while shopping at a small store that has a fancy point of purchase. There’s -something special about a place that can maintain its character but also stay modern with their business side matters.

– Smaller footprint – Less clutter on your counter always looks good.

– Full featured – Tablet applications include all the features small and midsize retailers need.

Cons to a tablet solution:

– Screen size limitations – If you are looking for a large display, desktop solutions have better options.

– Lower memory capacity – Applications will not be as robust.

– Sacrifice performance – You should limit use of other applications on tablets to optimize performance.

– Fewer portals to attach peripheral devices

– High Volume traffic business may find that the desktop is able to process quicker

You don’t need to have a big computer on your counter to make it seem like you have a top of the line point of sale. mPOP only takes up a fraction of your counter space and paired with retailcloud, has a full lineup of features. Consider what features you need today as well as what you will need as your business grows. This will help decide what hardware solution is best for your business.. mPOP and Zero POS prove that you can deliver reliability, power, design and efficiency at a price retailers will love.

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skedool the Scheduling Tool

We Listen

We listen to our customers for feedback, new improvements and criticism. We wanted to start 2016 with a bang by giving customers what they want. This is how we decided to develop an app for the most sought out feature in Q4 2015. So skedool was born, although there is another story on how we named it and you can read it here.

What is It?

A scheduling tool that is great for businesses who schedule their appointments and sales; from hair salons to auto repair. It is a quick and easy application to access and start using.

Simple to Use/ Simple to Implement

A one stop shop for creating and managing appointments. skedool is a Web-based scheduling application that businesses can access anywhere. All you need is internet to login and create appointments for your customers. From the available filters, you choose which appointments to display. You have the flexibility to display the schedule for the day with all employees or by customer. You can schedule, change and cancel appointments. You can even assign employees to customers at their request.

“Last week I was managing all my appointments through a combination of paper, online calendars and memory. Needless to say it got confusing fast. To confirm an appointment, I had to play a game of telephone!”

Integrated

No more is the need for a third party calendar that will never integrate with your POS. skedool is integrated with your back-office so employees and customers are already in the system. This tool is available from your tablet POS, Desktop POS or via URL.

Beautiful

An intuitive, one-page layout.

Key features

Nobody is too cool for skedool! Add skedool to your retailcloud account and it is available for all locations for one low monthly fee.

The Finishing Touches of a retailcloud App:

The sales team spent months successfully pushing for the product, the business team did the market evaluation and analysis, wrote and rewrote the requirements, crafted the user stories, the design ninjas wire-framed the screen, and built prototypes and collected customer feedback. Then the engineering team got their hands on it; APIs were developed, code was written, testing was done, another round of merchant validation and then a small live test. They said it was ready for delivery; but was it?

The product had no name nor icon for the retailcloud marketplace; the easy work had been done, but the heavy lifting was just beginning. This is where the brand brains got together; the name needed to meet the retailcloud brand and naming guidelines; come up with something as clever, as pun-ish (is that a word?) as n-gauge; our dashboard, engagement KPI application.

What were the guidelines you ask? “A unique, descriptive, made up word or a real word with a twist, ideally a verb, and could be said out loud. Looks cool written down and evokes an emotion.”

That’s it! Simple. Not like writing lines of code.

So after much deliberation the list of names were reduced to 5:

Then icons and imagery were created for the names, and for days we said the names out loud; got some feedback from some sales partners and finally skedool emerged as the winner. It was the name that was highly rated as unique yet descriptive, was fun to say out loud and looked cool written down. We hope you like it because we have gotten very used to it.

As far as imagery, we went through several renditions before selecting something simple, suggestive that showcased the fun to say name. Go ahead, say it out loud!

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retailcloud: Named Top 10 POS Solution of 2015 by CIO Magazine

Driving Greater Customer Experiences Through Actionable Analytics

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Our article, published in CIO Magazine November 2015

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According to various research reports, revenue from global retail PointOfSale (POS) terminals is growing at a Compound Annual Growth Rate (CAGR)of 13.37 percent. Such significant escalation indicates the growing acceptance of multichannel sales strategies including ecommerce, online advertising, and online product information, specifications, and comparisons. Despite the proliferation of latest POS technologies, “not every solution provider can effectively convert raw data into realtime actionable analytics,” begins Kevin Colaco, Founder and CEO, retailcloud. “Today’s highly evolved retailers seek an advanced POS solution that not only helps in sales enablement, but builds great customer experiences.”With these new touchpoints multiplying along path to purchase, the retail industry requires a dedicated partner capable of harmonizing the demands of both retailers and consumers. Fulfilling all of these requirements is retailcloud—a company that offers cloud-based POS solutions to enable Small and Medium Business (SMB)retailers increase sales, better managing inventory, and collect valuable data on customers’ shopping habits. “We specialize in blending cuttingedge technology with massive amounts of data to provide superior customer experiences,” says Colaco.

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“We specialize in blending cutting edge technology with massive amounts of data to provide superior customer experiences”

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The company offers three different POS applications that run on desktops, tablets, and smartphones. Apart from advocating flexibility to operate on disparate devices, the company’s applications could be used either on the floor or at the counter. “The presence of a cart with complete clienteling options makes our application absolutely useful,” expresses Colaco. Additionally, the applications are supported by Central Administrative Server (CAS),a powerful browser based portal which stores and consolidates the complete information of a merchant’s enterprise. The information includes data from distinct areas such as inventory, purchasing, consumer habits, and reporting functions. Besides these functionalities, CAS also possesses the ability to manage supply chain and predictive reordering practices of the firm. “The ability of our POS solutions to offer actionable information assists sales associates to improve operations and drive campaigns for low performing products,” explains Colaco.


 

Download the PDF of this Article

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Top 10 POS SolutionBesides boosting sales operations, retailcloud leverages its domain expertise to mitigate the impediments faced by midsize businesses. “Most of the regular and medium size traders are bogged down by under performing Units Per Transaction (UPT),” remarks Colaco. retailcloud alleviates the challenge by providing realtime curated data to salespersons. “Our POS solutions provide relevant data at the point of sale and capacitate sales associates with improved margins, refined product mix, and increased UTP,” states Colaco.

Assisting the retail industry in similar ways, the company provides a holistic solution that facilitates an enterprise to launch a webstore with just a few clicks. The online store is subsequently connected to retailcloud’s backend server to garner realtime insights into stock levels. Such consistent support enables retail enterprises to update and manage inventory in a streamlined manner.

The company draws on its broad industry experience and hundreds of successful implementations to recommend retail enterprises with next best actions. Driven by its proficiency, the company has helped several customers thrive in their business environments. For instance, an online store capitalized on the prowess of retailcloud to increase their sales. “Our integrated POS solutions enabled the client to accumulate entire information in one centralized server and achieve real time actionable analytics,” extols Colaco. retailcloud plans to expand its geographical footprint by opening offices in five different continents. In addition, the company seeks to strengthen their global network by building dedicated partnerships in the retail arena. With such determined focus, retailcloud will continue to offer POS solutions that will ultimately results in promoting great customer experiences. “We believe in the power of customer relationship, as it turns browsers into buyers, and buyers into repeat customers,” Colaco ends on a strong note.

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Feature updates: Swipe Gift Cards on EMV Terminals

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A few months back we started deploying EMV devices and naturally most of our existing customers and new customers prefer to buy the future proof devices and started the transition. Since then one of the most sought features was to allow them to swipe gift cards on EMV terminalsTabPOS application is being updated and Gift Card Swipe feature on the EMV devices will be available for customers starting next week.

On the other hand if you do not use gift cards and would like to use start accepting giftcard in your store during this holiday season please contact support@retailcloud.com or visit here for more details.

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retailcloud and Star Micronic’s mPOP

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An excerpt from October 2015’s press release:

POS SystemSOMERSET, NJ–(Marketwired – Oct 12, 2015) – With Star Micronics’ latest release of its mPOP™, Mobile Point of Purchase Solution as the first hybrid peripheral for tablet and mobile device based POS systems, industry leading ISVs (independent software vendors) have shown keen interest in incorporating this compact and sleek ‘printer and cash drawer combined‘ peripheral to their retail and hospitality software for a fully integrated POS system. ISVs create or sell software products that run on computer hardware and/or various operating systems.

Designed with unique features such as a two-inch thermal receipt printer with “Drop-In and Print” paper loading, a compact cash drawer, and enhanced cable management, the mPOP™ provides a visually appealing multi-functionality unit for small shops, cafes, florists, and bars. Simple integration and convenient Bluetooth and USB connectivity lead ISVs attracted to the mPOP™ as the ideal solution for their customers.

retailcloud (Zero POS)- voted ‘Top 10 POS solution provider in Retail CIO Magazine’, retailcloud’s “Zero POS” focuses on a retail made simple concept that enables merchants to quickly set up their POS machines in-store, easily deploy online stores, and seamlessly connect all online and offline activities. “Star mPOP™ is an excellent fit with our philosophy of retail made simple. Its clean, easy to setup design, backed by the reliability of Star, combines well with our Zero POS.” Kevin Colaco, CEO and Founder of retailcloud “It was an amazing experience to integrate Zero POS with mPOP™ hardware. The libraries provided by Star were simple and easy to understand with good documentation and a handful of options”Rupak Anto, Senior Product Manager

Aesthetically simple and elegant, the mPOP™ provides the ultimate point of sale solution for the new face of mPOS. For additional information, please visit the Star Micronics mPOP™ web page here.

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