Boost Customer Loyalty with Smart Marketing

retailcloud consolidates identifiers from ticketing systems, access control, POS, ecommerce, and FanVista to build a unified customer profile. Purchase history, redemptions, preferences, and visit behavior are mapped into one CRM view. This allows operators to deliver personalized loyalty marketing and track customer lifetime value across every fan or shopper touchpoint.

Yes. With retailcloud’s retail loyalty program, customers can earn points and stored value at registers, on mobile via FanVista, and through ecommerce. They can redeem points, gift cards, or vouchers across POS systems and branded apps. All balances update in real time, ensuring accurate visibility for both staff and guests.

Operators use advanced segmentation filters such as purchase recency, frequency, basket size, product affinity, event attendance, and location to create dynamic customer groups. With SMS campaign automation, email, and push notifications, marketing campaigns can be triggered by events like first purchase, birthday, halftime, low stock, or low balance. Personalized offers can include promo codes, redemption rules, and expiration limits.

retailcloud Console provides real-time reporting on campaign performance, including impressions, redemptions, revenue lift vs control groups, AOV, and repeat visit rates. With item-level attribution and cohort analysis, brands can identify which products and segments drive response, retention, and long-term value making it a powerful customer retention strategy.

retailcloud supports modern data privacy standards, including CCPA and GDPR compliance. It offers consent capture, opt-in/opt-out by communication channel, role-based access, export on request, and PII segmentation. Audit logs ensure traceability of changes, aligning your customer management software with trusted compliance frameworks.