Fixed Point of Sale for Retail Stores
Mobile Point of Sale & Line Busting App
Dashboard and Analytics Mobile App
Free Inventory Management App
Full Service Inventory Management App
Order Management Solution
House Accounts and Invoicing
Premium Suites Catering & Pre Order Management
Centralized Management Platform
Workforce Empowerment App
Hospitality Point of Sale App
E-Commerce Solution Platform
Table Mangement for Restaurants via Mobile or Tablet
Kitchen Display System
Seamless Sales Across All Channels
Elevating Sports & Entertainment Transactions Effortlessly
Streamlining Retail Transactions for Seamless Shopping
Optimizing Transactions for Vibrant Festival Experiences
Transforming Hospitality & Suite Service Management
Smart Inventory Management with RFID
Building Relationships, Rewarding Loyal Customers
Insights-Driven Decisions for Business Growth
In the digital landscape of today, businesses strive to stay ahead of the competition by embracing innovative marketing strategies. While email campaigns and social media advertising have long dominated the digital marketing platforms, SMS marketing has been overlooked as a marketing campaign . SMS marketing presents a unique opportunity for businesses to connect with their target audience directly through text messages. These text messages can be used to drive traffic to a business’s website. Businesses can include a link to their website in their text messages. This will allow customers to easily visit the website, learn more about the business, and play a pivotal role in driving organic traffic, improving website visibility, and ultimately boosting your online presence.
According to the following statistics, for every 100 text messages sent:
These statistics are much higher than any other marketing campaigns as SMS marketing is personal, timely ,quick and optional.
Collect and analyze customer history: To send targeted text messages, retailers need to know what the customer has purchased in the past or which store they have visited. This history tells you about the customer preferences to leverage and increase conversion rate.
Opt-in and opt-out options: Give customers the option to opt-in or opt out of receiving SMS messages from your retail business. This empowers them to control their communication preferences and ensures that you’re targeting individuals who genuinely want to hear from you. Make the opt-in process seamless and straightforward, and respect customers’ choices to foster trust and loyalty.
Keep your messages precise and include a CTA(call to action): Text messages with CTA should be short and precise to encourage customer engagement an example of CTA will be “ Limited time offer- shop today and get 10% off on your purchase”
Use a variety of messages: SMS marketing is not just about promotional offers but these messages can be reminders to use up loyalty points, birthday wishes or just a hello message to remind customers about your business.
Track your results: It is important to track the results of your SMS marketing campaigns so that you can see what is working and what is not. This will help you improve your campaigns over time to increase engagement and conversion rates.
Customer history can be used to create more targeted and personalized SMS marketing campaigns. By understanding what the customers’ preferences are. Retailers can send them more relevant suggestions and timely messages that are more likely to be opened, clicked on, and converted.
For example, if a customer has previously purchased a dress from your store, you could send them a text message with a special offer on a new dress or matching shoes that you just received in stock. Or, if a customer has recently viewed a product on your website, you could send them a text message with a reminder to complete their purchase. Here are some statistics on why you should use customer history for your text marketing:
The most effective and sustainable way to collect customer history is by using a cutting-edge Point of Sales solution, retailcloud POS solution offers an SMS marketing platform that can help you create and send effective SMS marketing campaigns. retailcloud’s SMS marketing platform includes features such as:
With retailcloud solutions you can even personalize text messages further by offering customer loyalty points for their birthday and also have the ability to see customer responses and respond to them to strengthen customer relationships. With Retailcloud, you can create and send effective SMS marketing campaigns that will help you reach your target audience, increase sales, and boost customer engagement.
SMS marketing is a powerful tool that can be used to reach a wide audience, increase sales, and boost customer engagement. By leveraging customer preferences and integrating them into your SMS campaigns, you can create highly targeted and personalized messages that are more likely to be successful.
Additionally, SMS marketing campaigns can generate user engagement and social signals. When customers receive a compelling SMS offer, they may share it with friends or on social media platforms, thereby increasing brand visibility and potentially attracting new customers. These social signals can positively influence your SEO rankings, as search engines consider them as indicators of brand authority and popularity.
The new rules in Major League Baseball aimed at shortening average game times can have several impacts on merchandising and concession sales at stadiums: MLB revealed the pitch clocks have shaved an average of 26 minutes a game to 2 hours and 36 minutes. The following are some of the ways that game day sales have been impacted.
Reduced sales volume: With shorter game times, fans will spend less time in the stadium, which could lead to fewer opportunities for them to purchase merchandise and concessions. This may result in a decrease in overall sales volume.
Shift in spending patterns: As fans adapt to the new game duration, they may alter their spending habits. For example, they might make quicker purchases before the game or during breaks, rather than casually browsing and buying items throughout the game. This could lead to increased sales in specific periods, such as pre-game or between innings.
Focus on efficiency: With a shift in buying habits, stadium operators can increase the efficiency of their merchandising and concession operations with sports and entertainment POS systems. This could include streamlining product offerings or offering item of the day promotions, optimizing staffing, and adopting technology to speed up transactions.
Changes in pricing: Stadiums may adjust their pricing strategies to compensate for the potential decrease in sales volume. This could involve offering discounts or promotions to encourage fans to spend more in a shorter time frame, or even increasing prices to maintain revenue levels.
Increased emphasis on fan experience: To keep fans engaged and spending during shorter games, stadiums may invest more in enhancing the overall fan experience with premium suites in seating. This could include offering unique or limited-edition merchandise, creating innovative food and beverage options, or providing interactive experiences that encourage fans to visit concession stands and merchandise outlets.
Off-stadium sales: Teams and stadiums might also increase their focus on online and off-stadium sales channels to offset potential losses from decreased in-stadium sales. This could involve improving their online stores, offering exclusive online deals, or partnering with local retailers for co-branded merchandise.
Ultimately, the impact of the new rules on merchandising and concession sales at a stadium will depend on how well teams and stadium operators adapt to the changes and implement strategies to maintain or increase sales in the new environment. Improving the fan experience with improved checkout efficiency, allowing fans to return to their seats will be paramount.
To speed up transaction times in merchandising at stadiums and improve the overall fan experience, there are several technologies that can be adopted:
RFID technology: Integrating RFID tags into merchandise and using RFID scanners at the point of sale can expedite the checkout process by instantly updating inventory and allowing for quicker transactions.
Mobile ordering apps: Fans can use their smartphones to pre-order and pay for merchandise, allowing them to skip lines and simply pick up their items at designated locations or have them delivered to their seats.
Self-service kiosks: Equipped with touchscreens and payment processing systems, these kiosks enable fans to quickly place orders and pay for merchandise without waiting in line at traditional counters.
Automated inventory management: Smart inventory systems can help ensure merchandise is always in stock and readily available, reducing wait times for items to be retrieved from storage.
In-seat merchandise: Installing small vending machines or merchandise storage lockers near seating areas can allow fans to quickly purchase items without leaving their seats.
Digital wallets: By creating a digital wallet or a stadium-specific currency, fans can preload money onto their accounts for faster transactions at merchandise stands.
Queue management: Implementing queue management systems, like virtual queuing or line-monitoring apps, can help distribute customers evenly among available service points and reduce wait times. Giving fas access to approximate wait times at different stands can also help them plan their purchasing trips
Augmented reality (AR) shopping: AR can allow fans to virtually try on merchandise and make purchases from their seats, eliminating the need to visit a physical store or stand.
By adopting these technologies, stadiums can create a more efficient merchandising experience for fans, allowing them to spend less time waiting in line and more time enjoying the event.
Determining the Item of the day sales can be complicated, ideally they should create an urgency for fans to buy a specific item without cannibalizing existing sales, you can follow a systematic approach that leverages data and considers various factors. Here’s an algorithm to help you identify the “Item of the Day” for each game:
Collect data: Gather historical sales data for all items in your inventory. Ideally, you should have data for the past few seasons to better understand sales trends and customer preferences. Also, take note of any special events or promotions that might have influenced sales.
Determine item popularity: Calculate the average sales per game for each item. Rank them according to their popularity. This will help you identify the items that are selling well and those that need a boost.
Identify slow-moving items: From the ranked list, identify items that have a low sales volume per game and could benefit from being the “Item of the Day.”
Factor in seasonality and trends: Consider the time of the year, special events, or other trends that might affect item popularity. For example, if your team has a rivalry game coming up, you might want to promote items related to that rivalry.
Create a non-repeating schedule: Once you have identified a pool of items that can be featured as the “Item of the Day,” create a schedule for the 81 home games that ensures no item is repeated.
Set a discount strategy: Determine the discount percentage or pricing strategy for each “Item of the Day.” You might want to offer a higher discount for slow-moving items or lower discounts for more popular items to avoid cannibalizing sales.
Monitor and adjust: Track the sales performance of the “Item of the Day” and compare it with historical sales data. If you notice any negative impact on overall sales, adjust your strategy accordingly.
Quickbooks desktop alternatives are more essential as businesses evolve. While QuickBooks Desktop has long been a trusted tool for accounting, many companies now seek flexible, cloud-based solutions that provide greater accessibility and collaboration options. With the growing trend towards remote work, cloud accounting software enables teams to access financial data securely from anywhere, eliminating the need for local installations and maintenance. Additionally, some businesses find that QuickBooks Desktop lacks industry-specific features or scalability options as they grow, leading them to explore other platforms that offer specialized functionalities.Alternative accounting software can also provide a more budget-friendly option for small businesses or freelancers who need streamlined features without the higher costs. Consequently, there’s a strong demand for QuickBooks Desktop alternatives that offer robust, scalable, and mobile-friendly accounting solutions to meet today’s dynamic business needs. retailcloud’s ZeroPOS is an all in one point of sale software that has been designed with today’s retailers in mind. Conduct and manage all aspects of your business with the one, easy to use system. retailcloud gives you less to worry about and more time to spend growing your business.
-Processor-agnostic Solution with Dual Pricing Capability
-Multiple Support Channels i.e. Phone, Chat and Email
-Intuitive Cashier Experience
-Multiple Tender Options and Tap Pay
-Robust Inventory Management
-Powerful CRM with In-house Loyalty and Gift Cards
-Dynamic Employee Management
-Muli-location Capabilities
-Insightful Reporting
-Mobile App and Clienteling Toolkit
-Cloud-based Back Office with Real-time Updates
ZeroPOS, a cloud based pos system, is a full suite of management tools that streamlines payment processing, inventory management, and other business operations. Integration to QuickBooks Online allows you to manage your finances with ease.
ZeroPOS pushes all data to QuickBooks Online as transactions are processed throughout the day. This allows you to view sales activity in QuickBooks and effectively gauge your business’ performance based on accurate financial reconciliation.
With ZeroPOS you have a full suite of inventory management in one system. From purchase orders, to receiving, selling and adjusting, you can track where your inventory is at all times. Integrated with QuickBooks Online, you can make more informed decisions with your inventory management and increase profits.
Tracking your profits and losses, as well as your invoices and house accounts has never been easier with ZeroPOS and QuickBooks. Streamline your accounting activities and record-keeping!
retailcloud’s integration with QuickBooks Online makes it the ideal cloud POS solution for those who have worked with QuickBooks Desktop POS. As QuickBooks moves to discontinue their POS, retailcloud is proud to offer a turnkey solution that allows merchants to gain sales reporting, simplify inventory management, and accurately track income and expenses: allowing them to take advantage of the accounting and financial management tools in QuickBooks Online.
Retail is a tough business and hiring the right people to help you meet your goals is seemingly impossible. It can feel like there’s a revolving door in retail where everyone is always looking for their next job opportunity. Employees are looking for more than just a paycheck — they’re looking to be engaged, productive, and happy on the job. This article will discuss 10 tips that any retailer can use when hiring new employees.
Section: 1. Hire for attitude and train for skill
What should you look for when hiring retail workers? Experts advise you to keep an eye out for people who are (or have been):
It’s a tall order, but many of these characteristics overlap, so finding people who exhibit a few of these attitudes may not be as difficult as you think.
Section: 2. Go beyond traditional interviews
Now that we’ve identified the qualities to look for when hiring, let’s talk about how you can bring these qualities to the surface in your candidates. People tend to put their best foot forward during formal interviews, so determining whether someone truly possesses the right attitudes can be difficult.
Going beyond traditional interview processes and getting a little creative with how you vet candidates is a good way around this. Here are some suggestions:
Section: 3. Strengthen your online presence
Top performers are always doing their homework, so make sure they like what they find when they Google your business. Make sure your website and social media accounts are well-designed and contain sufficient information about your company.
Go to Glassdoor.com and complete your company profile if you haven’t already. Include photos and as much information as possible. Read the reviews that your employees (past and present) have written about your company. If you notice some negative reviews, discuss them with your team and see what you can do.
Before bringing on new employees, it’s best to resolve any internal issues first. The last thing you want to do is invite people in.
Section: 4. Hire your biggest fans
Look for candidates who show a genuine interest in your brand. Brand ambassadors have a lot of clout, and your customers will notice!
Plus, because they are likely already familiar with your company’s culture and product line, onboarding will be easier.
See if you can apply this strategy to your own company. If you’re looking for new employees, reach out to your customers and fans to see if they’d like to work for you.
Section: 5. Highlight your company values
Putting your values on display aids in attracting the best candidates. So, talk about the causes you care about. Communicate what makes your company stand out and what it stands for.
Section: 6. Be realistic about the job
Both you and the applicant will be able to determine if they’re a good fit for the job if you paint an accurate picture of your company and the position. So, while it may be tempting to only talk about your store’s positive aspects, don’t oversell the job or misrepresent your business. Be open and honest about the job’s requirements and your expectations.
Section: 7. Motivate your current employees
Encourage your employees to assist you in hiring more people. Your current employees are familiar with the requirements of the position. They have a vested interest in bringing in people who will lighten rather than add to the workload.
Birds of a feather, as the cliché goes, flock together, so they are very likely to know others who are similar to them. As a result, you should consider the recommendation of the employee when considering the person they’re recommending.
Section: 8. Implement 24/7 hiring—aided by technology
The job market in retail is more competitive than it has ever been. Hourly and front-line workers have resigned due to health and safety concerns raised by the pandemic. Furthermore, employee expectations have skyrocketed, and candidates have more options than ever before.
As a result, retailers must make an extra effort to find and hire employees. Part of that entails being on the lookout for new candidates 24 hours a day, seven days a week.
But what does it mean to be “always on”? Use technology, in a nutshell.
By allowing you to schedule and conduct interviews more efficiently, video platforms help you streamline the hiring process. Recruiters are aided by solutions such as chatbots and AI-powered tools when conducting online or SMS-based interviews.
You can also use natural language processing and machine learning to display job interviews in front of potential candidates as they browse social media sites. The company is also sending notifications to people who “like” their page.
These tools and tactics enable retailers to automate steps in the recruitment and effectively get in front of potential employees at the right time.
Section: 9. Establish some system for employee performance
Developing a performance system for employees is one of the most effective ways for retailers to attract and retain the best people.
It’s a transparent tool for setting performance expectations that can be used at any point during a person’s career, from the interview to promotion. This clarity also provides a unified framework for store owners and employees, which is beneficial to teams of all sizes.
Develop rules of conduct, procedures, or employees, if you haven’t already, and document them for easy reference when hiring and evaluating your team.
Section: 10. Be a multi-channel recruiter
Today’s retailers operate in a competitive environment that necessitates foresight as well as online and social savvy. If you want to attract candidates who possess those characteristics, you should look beyond traditional channels like job boards.
Social media is well-known for its effectiveness as a recruiting tool. For example, LinkedIn has several talent solutions that can help you find, vet, and contact candidates.
While Facebook and Twitter aren’t specifically designed for recruiting, they can help you find new hires. Make a special careers tab on your Facebook page where your fans can browse and apply for jobs and use Twitter to spread the word about your openings.
Takeaway: A thorough and effective hiring process is the key to finding great employees for your retail store.
retailcloud is happy to introduce a new Zero POS hardware bundle. The package couples the immense power of Zero POS, a free cloud-based Android point-of-sale software deployment and strong hardware integration. This hardware is comprised of a Samsung Galaxy tablet, EMV reader, socket scanner, Star Micronics receipt printer, cash drawer and Stabile Pro pivot stand. From every standpoint, the system is holistic, seamless, and practical. However, that isn’t all as it offers unmatched flexibility and reliability that is simply absent in traditional POS systems.
But at the core of this bundle are two components that are a formidable force to reckon with: Star’s WiFi integration (drawer and thermal printer) and Stabile Pro pivot stand. Without the two, the bundle ceases to offer its incredible flexibility and tenacity. I must admit: right from the outset, I was amazed by Thought Out’s ingenuity and total engineering.
Finding the right mounting solution for a tablet-based POS system can be an uphill task. Thought Out’s Stabile Pro is quite a sight. From every dimension, the pivot stand is a total work of American engineering. They come in two colors: black-on-black and black-on-silver.
For all POS aficionados out there, TSP100III thermal printer is a must-have. What’s all the fuss about TSP100III? Well, for starters, it operates entirely on Wi-Fi. That is, its entire connection with the drawer, scanner, reader, and tablet is fully wireless.
By far and large, its “push” and “connect” capability deliver unmatched options that are poised to bring even the most grounded retails on board. Other notable features include complimentary Star SDK, robust auto-cutter, rapid-print technology, and so forth. In all, the thermal printer makes the bundle a worthy investment for anyone looking to garner an industry’s best POS system.
With the thermal printer, this drawer by industry’s leader Star Micronics works seamless and without any hassle associated with traditional POS hardware. The drawer offers unrivaled security, fast turnaround times, and sturdy feel. In yet another elegant, smart design appeal, Stabile Pro takes the steel to a surprisingly miniature point right beneath the ball joint, accentuating the immense strength of the metal. Thought Out also offers another option in the form of a cable manager right above the ball joint. That is if you need your tablet to operate upside-down. By integrating the great power of Zero POS as well as amazing new hardware, retailcloud aims to provide a POS system that will offer small businesses an easier way to handle their day-to-day POS.
Sign up for your free retaicloud account here. If you have any questions on this bundle of account setup please click the chat button to connect to an Implementation Specialist or email us at support@retailcloud.com
I don’t think so!
I believe most SMB’s only care about one thing, Smart Data! If you don’t have smart data it’s all noise. Smart data is about how the data is interpreted and presented to users in easy to implement steps that make their processes better. It’s not about quantity and dimensions, it’s about presentation to the consumer of that data.
With that in mind it’s important to focus on providing SMB’s with actionable analytics that help them improve daily operations and better understand their customers. At retailcloud our focus is on providing the data in such a manner that it intuitively conveys source, context and perception. Our KPI application, ngauge and our TabPOS dashboard at a glance will allow the merchant to see how inventory segments are performing and how associates are engaging with customers.
Smart data is not limited to dashboards, our recommended items algorithms based that is used to increase units per transaction at the POS and also to drive traffic to the retailer’s ecommerce site using our premium receipts and our Stock Index which ranks top and bottom performers using an algorithm based on Stock days, GMROI, opportunity costs and other data points are examples of ways that smart data can be used to increase sales and optimize inventory levels.
It does not require a business owner to process data, the visualization of the data should convey a feeling of what requires additional investigation and then the retailer can drill down to review actionable analytics and in some cases some predictive modeling.
So as a consumer of the data, give me smart actionable data that can be visualized and recognizable and I’ll leave the big data as well as the binomial, nominal, and ordinal data for you.
If you would like to know more about these product updates for May 2016 and how they can help your business, please reach out to support@retailcloud.com.
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Finally, a winning POS combination that everyone can use!
Zero POS and Star mPOP flexible powerful and beautiful!
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Zero POS was designed to be the ideal merchant solution, beautifully designed, simple to implement, simple to use and priced perfectly. All that was missing was a hardware solution that matched its principles and ideals; and then suddenly Zero saw mPOP; it was love at first site.
What’s a mPOP you ask?
Its an an all-in-one POS Solution! Star Micronic’s mPOP is to POS what combination VCR TV’s were to the 90’s! Still thinking about what that means? The mPOP is a combined cash drawer, printer and tablet POS hub. Its sleek, streamlined look is refreshing in a world of clunky, noisy, cash drawers that take up valuable counter space. Best of all it is designed, manufactured and supported by Star, a company with a long history in providing reliable hardware solutions to retailers. Pair this station with a Samsung tablet and retailcloud tabPOS software and you have yourself an updated point of sale location that is bound to satisfy any retailer.
When we first saw Star’s mPOP solution in their early development stage we were impressed by its footprint, look and potential affordable price point. From that time it was a constant commitment from Star’s Product team , their belief in retailcloud solutions and follow up which got things exciting. We were also able to get our hands on an early pre-production version which was important for us to build and test for viability.
The Integration of Zero POS with mPOP is important because Zero POS is the only solution which offers a full fledged mobile POS Solution for such a great price; zero dollars per month for the software.
– Sign Up for ZeroPOS & get ready with your account (5 min)– Turn on your mPOP Hardware (under 1 sec)– Pair the mPOP hardware in bluetooth settings (under 1 min)– Choose the paired bluetooth mpop in the Zero POS hardware settings (under 2 min)
– QSR or espresso bar type environment when you want to pair it with many Start Printers (LAN)– Clienteling scenarios to allow associates on the floor with tablets to communicate both the customer and with the mPOP at the cash wrap
– The looks – These have a techy modern look that suggest your business embraces cutting edge technology. Customers love seeing new technology especially in small mom and pop type stores.– Customer Impact – Shoppers feel like they get more value while shopping at a small store that has a fancy point of purchase. There’s -something special about a place that can maintain its character but also stay modern with their business side matters.– Smaller footprint – Less clutter on your counter always looks good.– Full featured – Tablet applications include all the features small and midsize retailers need.
– Screen size limitations – If you are looking for a large display, desktop solutions have better options.– Lower memory capacity – Applications will not be as robust.– Sacrifice performance – You should limit use of other applications on tablets to optimize performance.– Fewer portals to attach peripheral devices– High Volume traffic business may find that the desktop is able to process quicker
You don’t need to have a big computer on your counter to make it seem like you have a top of the line point of sale. mPOP only takes up a fraction of your counter space and paired with retailcloud, has a full lineup of features. Consider what features you need today as well as what you will need as your business grows. This will help decide what hardware solution is best for your business.. mPOP and Zero POS prove that you can deliver reliability, power, design and efficiency at a price retailers will love.[/vc_column_text][/vc_column][/vc_row]
skedool the Scheduling Tool
We Listen
We listen to our customers for feedback, new improvements and criticism. We wanted to start 2016 with a bang by giving customers what they want. This is how we decided to develop an app for the most sought out feature in Q4 2015. So skedool was born, although there is another story on how we named it and you can read it here.
What is It?
A scheduling tool that is great for businesses who schedule their appointments and sales; from hair salons to auto repair. It is a quick and easy application to access and start using.
Simple to Use/ Simple to Implement
A one stop shop for creating and managing appointments. skedool is a Web-based scheduling application that businesses can access anywhere. All you need is internet to login and create appointments for your customers. From the available filters, you choose which appointments to display. You have the flexibility to display the schedule for the day with all employees or by customer. You can schedule, change and cancel appointments. You can even assign employees to customers at their request.
“Last week I was managing all my appointments through a combination of paper, online calendars and memory. Needless to say it got confusing fast. To confirm an appointment, I had to play a game of telephone!”
Integrated
No more is the need for a third party calendar that will never integrate with your POS. skedool is integrated with your back-office so employees and customers are already in the system. This tool is available from your tablet POS, Desktop POS or via URL.
Beautiful
An intuitive, one-page layout.
Key features
Nobody is too cool for skedool! Add skedool to your retailcloud account and it is available for all locations for one low monthly fee.
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Our article, published in CIO Magazine November 2015
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According to various research reports, revenue from global retail PointOfSale (POS) terminals is growing at a Compound Annual Growth Rate (CAGR)of 13.37 percent. Such significant escalation indicates the growing acceptance of multichannel sales strategies including ecommerce, online advertising, and online product information, specifications, and comparisons. Despite the proliferation of latest POS technologies, “not every solution provider can effectively convert raw data into realtime actionable analytics,” begins Kevin Colaco, Founder and CEO, retailcloud. “Today’s highly evolved retailers seek an advanced POS solution that not only helps in sales enablement, but builds great customer experiences.”With these new touchpoints multiplying along path to purchase, the retail industry requires a dedicated partner capable of harmonizing the demands of both retailers and consumers. Fulfilling all of these requirements is retailcloud—a company that offers cloud-based POS solutions to enable Small and Medium Business (SMB)retailers increase sales, better managing inventory, and collect valuable data on customers’ shopping habits. “We specialize in blending cuttingedge technology with massive amounts of data to provide superior customer experiences,” says Colaco.
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The company offers three different POS applications that run on desktops, tablets, and smartphones. Apart from advocating flexibility to operate on disparate devices, the company’s applications could be used either on the floor or at the counter. “The presence of a cart with complete clienteling options makes our application absolutely useful,” expresses Colaco. Additionally, the applications are supported by Central Administrative Server (CAS),a powerful browser based portal which stores and consolidates the complete information of a merchant’s enterprise. The information includes data from distinct areas such as inventory, purchasing, consumer habits, and reporting functions. Besides these functionalities, CAS also possesses the ability to manage supply chain and predictive reordering practices of the firm. “The ability of our POS solutions to offer actionable information assists sales associates to improve operations and drive campaigns for low performing products,” explains Colaco.
Download the PDF of this Article
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Besides boosting sales operations, retailcloud leverages its domain expertise to mitigate the impediments faced by midsize businesses. “Most of the regular and medium size traders are bogged down by under performing Units Per Transaction (UPT),” remarks Colaco. retailcloud alleviates the challenge by providing realtime curated data to salespersons. “Our POS solutions provide relevant data at the point of sale and capacitate sales associates with improved margins, refined product mix, and increased UTP,” states Colaco.
Assisting the retail industry in similar ways, the company provides a holistic solution that facilitates an enterprise to launch a webstore with just a few clicks. The online store is subsequently connected to retailcloud’s backend server to garner realtime insights into stock levels. Such consistent support enables retail enterprises to update and manage inventory in a streamlined manner.
The company draws on its broad industry experience and hundreds of successful implementations to recommend retail enterprises with next best actions. Driven by its proficiency, the company has helped several customers thrive in their business environments. For instance, an online store capitalized on the prowess of retailcloud to increase their sales. “Our integrated POS solutions enabled the client to accumulate entire information in one centralized server and achieve real time actionable analytics,” extols Colaco. retailcloud plans to expand its geographical footprint by opening offices in five different continents. In addition, the company seeks to strengthen their global network by building dedicated partnerships in the retail arena. With such determined focus, retailcloud will continue to offer POS solutions that will ultimately results in promoting great customer experiences. “We believe in the power of customer relationship, as it turns browsers into buyers, and buyers into repeat customers,” Colaco ends on a strong note.
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Some interesting statistics:
More than 80% of U.S. retail sales will still happen within the four walls of a store (McKinsey & Company)
44% of email recipients made at least one purchase last year based on a promotional email. (Convince and Convert)
80% of email subscribers are added at the Point of Sale (Paradise Pen)
Digital interactions influence 50% of in-store sales (Deloitte Digital)
91% of consumers have gone into a store based on an online experience. (Dimensional Research)
These are amazing stats and show the importance of building and use your customer mailing lists. Here is a step by step process of how to import your existing lists, some tips about growing your lists and how to activate and launch an email campaign.
Lets begin by gathering all your various customer lists you have and put them in an excel file, ideally you will want to have the following fields:
Once your list has been gathered you are now ready to organize and import the list using the Advanced User Import. You may review your list and say it’s not large enough or perfect enough, but don’t let that dissuade you from doing your first campaign (Remember the statistics above; 44% of email recipients make at least one purchase based on a promotional email).
So whats the best way to build a list? Ask at the point of sale!
This method is particularly effective when combined with incentives like discounts and offers. Activate CRM Builder to start prompting your cashiers to ask customers if they would like to be added to your list to receive special offers. Paradise Pen Co. actually collect 80% of their customer emails in-store. Combine this with incentives using gift cards or loyalty and start not only building your list, but also tracking SKU level and transactional data about your customers. Remember to set up static and frequency groups to get even more insight on your customer habits; do they respond to discounts or certain product mixes? When you create these special offers use the club pricing feature to automatically have eligible customer groups automatically receive that offer once they are linked to a transaction.
Offers and discounts are not the only motivation for consumers to get added to a mailing list, many retailers use early access to new products as an incentive to successfully build their list. As you get to know more about your customers, you can tailor campaigns specifically based on their shopping habits or even by using the New For You capability on the TabPOS. For those using the recommended items prompt, these recommendations also get more targeted the more you know about the customer.
You can begin by activating mailchimp under the Integrations tab in the Configuration Menu when signed in as the system administrator. If you do not see it, please contact us via chat or by sending an email to support@retailcloud.com to have it activated for you.
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An excerpt from October 2015’s press release:
SOMERSET, NJ–(Marketwired – Oct 12, 2015) – With Star Micronics’ latest release of its mPOP™, Mobile Point of Purchase Solution as the first hybrid peripheral for tablet and mobile device based POS systems, industry leading ISVs (independent software vendors) have shown keen interest in incorporating this compact and sleek ‘printer and cash drawer combined‘ peripheral to their retail and hospitality software for a fully integrated POS system. ISVs create or sell software products that run on computer hardware and/or various operating systems.
Designed with unique features such as a two-inch thermal receipt printer with “Drop-In and Print” paper loading, a compact cash drawer, and enhanced cable management, the mPOP™ provides a visually appealing multi-functionality unit for small shops, cafes, florists, and bars. Simple integration and convenient Bluetooth and USB connectivity lead ISVs attracted to the mPOP™ as the ideal solution for their customers.
retailcloud (Zero POS)- voted ‘Top 10 POS solution provider in Retail CIO Magazine’, retailcloud’s “Zero POS” focuses on a retail made simple concept that enables merchants to quickly set up their POS machines in-store, easily deploy online stores, and seamlessly connect all online and offline activities. “Star mPOP™ is an excellent fit with our philosophy of retail made simple. Its clean, easy to setup design, backed by the reliability of Star, combines well with our Zero POS.” – Kevin Colaco, CEO and Founder of retailcloud “It was an amazing experience to integrate Zero POS with mPOP™ hardware. The libraries provided by Star were simple and easy to understand with good documentation and a handful of options” – Rupak Anto, Senior Product Manager
Aesthetically simple and elegant, the mPOP™ provides the ultimate point of sale solution for the new face of mPOS. For additional information, please visit the Star Micronics mPOP™ web page here.
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