Fixed Point of Sale for Retail Stores
Mobile Point of Sale & Line Busting App
Dashboard and Analytics Mobile App
Free Inventory Management App
Full Service Inventory Management App
Order Management Solution
House Accounts and Invoicing
Premium Suites Catering & Pre Order Management
Centralized Management Platform
Workforce Empowerment App
Hospitality Point of Sale App
E-Commerce Solution Platform
Table Mangement for Restaurants via Mobile or Tablet
Kitchen Display System
Seamless Sales Across All Channels
Elevating Sports & Entertainment Transactions Effortlessly
Streamlining Retail Transactions for Seamless Shopping
Optimizing Transactions for Vibrant Festival Experiences
Transforming Hospitality & Suite Service Management
Smart Inventory Management with RFID
Building Relationships, Rewarding Loyal Customers
Insights-Driven Decisions for Business Growth
Premium seating areas in sports stadiums are becoming more popular than ever, changing how fans experience live events. These exclusive luxury options not only enhance comfort and enjoyment but also play a key role in shaping fan behavior and loyalty. With their elevated level of comfort, fans feel more engaged with the event, making it a standout experience compared to a typical game.
Here, we’ll take a closer look at various premium seating options available in stadiums. We will also discuss some key strategies for improving the experience for these fans. We’ll focus on the importance of innovation, personalization, and top-notch service in creating an indelible atmosphere that resonates with the transcendental sports culture.
The stadium fan experience includes every interaction a fan has with the venue during a sporting event. This premium suite wraps around all elements a fan engages with, beginning with the atmosphere, where the crowd’s energy, cheers, music, and even the aroma of food can transmute an average game into something extraordinary.
Comfortable seating is an absolute necessity. Recent surveys reveal that fans prioritize essential features such as extra legroom, padded seating, lumbar support, spatial arrangements, cushioning, and unobstructed views. There are also options for premium stadium seats equipped with adjustable recliners and charging stations.
For stadiums, hassle-free navigation is critically important and must be supported by easy access to food, beverages, merchandise, restrooms, concessions, and exits, along with expansive concourses and ramps. Improved convenience can mitigate disruptions during the events.
All of these amenities, combined with friendly interactions with staff members and fellow fans via fan zones, contests, digital engagements, and augmented reality experiences, contribute to a better stadium fan experience.
Here are some strategies that can be considered by stadiums to attract and retain fans at sporting events:
Stadiums that offer in-seat ordering have seen a significant increase in the average amount fans spend per order, often by 15-20%. This technology allows fans to conveniently order food, drinks, and merchandise without leaving their seats, which not only reduces wait times but also encourages impulse buys.
By integrating QR code ordering, fans can simply scan a code, view menu options, and place their orders directly from their mobile devices. This convenience enhances the fan experience and boosts revenue for venues by facilitating personalized add-ons and upsell options, which have been proven to increase food and beverage sales by an additional 10-15%.
Pre-order management systems streamline operations in premium seating areas by allowing fans to place orders before the event begins. Implementing such systems has been reported to reduce staffing costs by up to 20%, as fewer staff are needed to handle orders during peak periods.
This system also enables stadium kitchens to operate more efficiently by preparing orders in advance and ensuring timely delivery. Such enhancements not only allow venues to focus on delivering a superior fan experience but also simplify backend operations, as noted by several stadiums that observed a 25% increase in operational efficiency after adoption.
Personalization is crucial for making premium seating stand out. Platforms now allow venues to customize pre-order options, assign servers to specific suites, and adjust menus based on the event type, whether it’s a concert or a major sports game.
This customization ensures that premium guests receive a unique experience tailored to the occasion, leading to higher engagement and repeat visits. Venues that have utilized event-specific customization report a significant increase in guest satisfaction and loyalty metrics.
Across the industry, venues employing personalized services for their premium offerings witness higher fan satisfaction and increased loyalty. By leveraging data-driven insights, these venues can tailor services like menu items and promotional offers based on individual fan preferences.
Sending tailored offers based on past purchases or recommending items based on likely preferences enhances the connection between fans and the venue.
Offering in-seat merchandise ordering allows fans to effortlessly order exclusive team gear or limited-edition merchandise from their seats. This method makes the purchasing process convenient and attractive. In-suite delivery ensures that fans can continue enjoying the event while receiving their purchases promptly, promoting impulse buying.
Modern suite management systems empower attendants to manage orders, track open tabs, and finalize transactions directly from their mobile devices, thereby facilitating fast and personalized service. Integrating pre-orders with game-day orders in a single system improves operational efficiency and delivers an unparalleled experience for premium seating guests.
In-seat QR code ordering has proven effective in improving fan engagement and operational efficiency. Fans can scan a QR code to order without missing any action, enhancing their event experience significantly.
Beyond improving the fan experience, this technology reduces staffing requirements and streamlines operations, which has been particularly beneficial during peak event times, as observed in multiple stadiums with a documented increase in both sales and fan engagement metrics.
Equip suite management systems with advanced analytics capabilities to generate real-time reports on sales patterns, inventory levels, staff performance, and customer preferences. This data can guide business decisions, help optimize pricing strategies, and customize marketing campaigns, ultimately leading to better business outcomes.
Incorporate eco-friendly options within the suite and premium seating options such as biodegradable packaging and locally sourced food products. Promoting sustainability can not only appeal to environmentally conscious fans but also reduce waste and potentially lower operational costs.
Ensure that the ordering and delivery systems are accessible to fans with disabilities. Features like voice-activated ordering, high-contrast menus on digital devices, and wheelchair-accessible delivery options can make the service inclusive, enhancing the reputation of the venue and complying with legal accessibility requirements.
Integrate interactive elements within the app or QR code systems, such as live polls, trivia games related to the event, or opportunities to win merchandise or food upgrades. This can enhance fan engagement, making their experience more memorable and increasing their likelihood of spending more.
Include options for immediate feedback on food and service directly through the ordering platform. This enables real-time service recovery if needed and helps in maintaining high service standards. Positive reviews can be showcased to increase the credibility and attractiveness of premium seating options.
Leverage the digital platforms used for in-seat ordering to display advertisements or promotions from sponsors, creating an additional revenue stream. Tailored offers or exclusive content from sponsors can also enhance the fan experience while providing value to partners.
In the wake of health concerns, such as those highlighted by the pandemic, include features that promote safety like contactless payment and delivery, indicators of sanitized areas, or even health tips related to the event (e.g., hydration reminders during hot weather).
Using these strategies, organizations can significantly improve fan experiences, resulting in increased loyalty and future attendance.
The evolution of stadium fan experience has undergone a sea change, shifting towards a more refined, personalized service. This is particularly evident in the rise of premium suites at venues, which has raised the bar for fans’ expectations when it comes to bespoke services. No longer just a seat in the crowd, attending live events has become an immersive experience that truly caters to individual preferences.
In response to these emerging trends, SuiteSpot, an all-in-one premium seating app developed by retailcloud, an innovative omnichannel e-commerce platform, plays a key role in enhancing this experience. This comprehensive premium seating application is designed to enhance suite members’ experiences across various events, perfectly capturing the growing demand for luxury and convenience in sports management. With SuiteSpot, fans can enjoy the finer things in life while savoring every moment of the action.
SuiteSpot improves the premium suite experience in several ways:
Instead, fans can quickly purchase desired items, which are delivered right to their suite. This keeps them fully immersed in the event’s excitement without missing a beat. The sales inventory order management software from retailcloud ensures efficient fulfillment, directing orders to the appropriate store or warehouse, which streamlines the entire purchasing process.
Whether addressing concerns regarding available spaces, package offerings, or real-time availability, the app improves the fan experience and supports streamlined operations for venues of all sizes, making it an invaluable tool for effective management.
Integrating venue POS into operations enables venues to provide exceptional service that consistently meets and surpasses the expectations of discerning guests, thereby enhancing their competitive advantage in a saturated market.
SuiteSpot enables venues to deliver exceptional service that exceeds the expectations of today’s premium guests, ensuring that attendance at an event in a luxury suite is both memorable and enjoyable. This service includes convenient merchandise delivery, exceptional food, and beverages.
SuiteSpot is a user-friendly application built for suite management. Whether in stadiums or concert venues, this easy-to-use and user-friendly premium seating and suite management app offers a stress-free experience for both the owners and guests. The efficient pre-ordering system enables guests to submit and oversee orders prior to events effortlessly.
Understanding user preferences based on data analytics and perhaps previous orders, the app customizes services and hence increases guest satisfaction. SuiteSpot also provides real-time order tracking and seamless communication between suite attendants and the back office, resulting in increased efficiency and faster service.
Through automated order management, SuiteSpot reduces manual tasks and operational costs while ensuring quick service. It offers tailored guest interactions, simple ordering through user-friendly interfaces, and secure payment options for a seamless experience.
Likewise, SuiteSpot enhances suite operations with personalized menus, detailed reports, and simple integration with other apps, ensuring smooth transactions and valuable insights for every event.
Premium seating areas in sports stadiums play a key role in shaping fan behavior and loyalty, enhancing the game-day experience. This change is driven by improved comfort, social interaction, exclusive amenities, technology integration, and the building of long-term relationships.
As sports venues respond to evolving fan expectations, it’s highly important to understand these louds and softs to create engaging environments that attract a diverse audience. Investing in premium seating and using tools like SuiteSpots from retailcloud enables fans to connect with live events, appealing to both traditional fans and newer generations looking for unique social experiences. Stadiums can use real-time inventory tracking systems like nGauge and customer relationship management (CRM) systems to increase loyalty while increasing revenue.
The future of sports entertainment lies in creating inclusive environments where every fan feels valued and connected to the game. For more information on premium seating and how retail POS software suites and services from retailcloud can influence fan behavior, contact us today.
The convenience offered by RFID and Barcode technology within contactless payment frameworks is revolutionizing not just the shopping experience, but also inventory management practices across the retail sector.
Think of a seamless shopping experience where customers walk in, pick up items, and exit without waiting in line. Their accounts are automatically charged through contactless payment. This easiness is getting closer with advanced technologies like RFID and barcodes, which not only streamline the checkout process but also enhance inventory management.
In this blog, we will delve deeper into these technologies to understand their applications, advantages, and why many businesses view RFID as the superior choice for optimizing retail inventory processes.
Radio Frequency Identification (RFID) is a cutting-edge technology that uses radio waves to identify and track objects. It has found widespread application in numerous industries and operates across three main frequencies: low, high, and ultra-high, each tailored for specific uses ranging from inventory management to tracking large assets.
We have seen what is an RFID scanner. It uses electromagnetic fields to identify and track tags attached to objects. The system includes three main components: an RFID reader (or interrogator), an antenna, and RFID tags.
When the reader emits radio waves, the tags respond by transmitting their unique identification numbers. This communication can occur over varying distances, depending on the type of tag used, facilitating real-time tracking and monitoring of inventory.
The main types of RFID tags are:
RFID technology has revolutionized inventory management by offering a variety of powerful applications. Businesses can monitor inventory levels in real-time, cutting down on stockouts and stack overflow. Automated inventory counts do away with manual scanning, saving time, and labor costs. Also, its enhanced security features prevent theft and misplacement. Many have successfully rolled out RFID, demonstrating their effectiveness in improving efficiency and accuracy.
Putting RFID to use helps businesses easily locate specific items within warehouses, zero in on inventory trends, and maintain regulatory compliance. It provides detailed visibility into the supply chain, enabling automated reordering, and streamlined returns. Using these applications, businesses can significantly improve their inventory management processes, resulting in increased efficiency, reduced costs, and better customer experiences.
Furthermore, the integration of RFID with other systems helps retail data analytics and smarter decision-making processes, thus optimizing the overall supply chain operations.
Barcodes have become integral to modern commerce, enabling efficient inventory management, streamlined checkout processes, and better tracking of goods throughout the supply chain. They are visual representations of data, encoded as a series of lines, spaces, and sometimes letters or numbers. These lines can be scanned and read by machines.
A barcode scanner decodes the pattern and translates the information into digital data, which computer systems can use to perform a multitude of tasks. These codes are used in various industries for tracking products, managing inventory, and facilitating transactions at points of sale, making them a crucial component in the efficiency of global trade and logistics.
Barcodes are optical representations of data that consist of parallel lines (1D) or squares (2D). They can be scanned using optical devices such as barcode scanners or smartphones. When scanned, these devices interpret the patterns into readable information about products or items. This system streamlines inventory management and eases the checkout process in stores, making transactions quicker and more efficient.
The most common types of bardines are 1D (one-dimensional) and 2D (two-dimensional).
Popular examples of 1D barcodes include the Universal Product Code (UPC), European Article Number (EAN), Code 128, and Code 39.
They can support up to 7089 characters on a single label and are often used for applications like mobile ticketing. Data Matrix codes and QR codes, which can be scanned by smartphones, are examples of 2D barcodes.
Barcodes have significantly transformed inventory management by enabling automating tracking, improving accuracy, and speeding up processes. They enable real-time updates of stock levels, which helps prevent both overstocking and stockouts. Also, barcodes reduce human error by automating data collection and aid in the tracking of products throughout the supply chain. This results in simplified operations, optimized logistics, and effective coordination within the supply chain.
In the retail sector, barcodes speed up checkout processes and make the handling of returns more efficient. In warehouse settings, they simplify the retrieval of items and the management of storage, notably improving operational efficiency and reducing errors in order fulfillment. The integration of barcodes across inventory management systems underscores their quintessential role in amplifying operational productivity and precision across industries.
Below is a table showing the key differences between RFID (Radio Frequency Identification) and barcodes:
In analyzing RFID vs barcode, both are used to track and identify items, but they operate in distinct ways. RFID utilizes radio waves to communicate between a tag, which contains a microchip and antenna, and a reader. This enables RFID tags to store and retrieve large amounts of data directly. In contrast, barcodes are visual patterns scanned to access information from a separate database.
The choice between RFID and barcodes depends on the application requirements. RFID is ideal for automation and frequent data updates, making it suitable for supply chain management and asset tracking. Barcodes, with their simplicity and lower cost, are better suited for retail, libraries, and ticketing.
RFID technology offers significant advantages over traditional barcodes in inventory management. While barcodes are cost-effective for many businesses, RFID excels in high-volume settings due to its ability to simultaneously scan multiple items, increasing speed and accuracy while reducing labor costs.
Some of the RFID advantages include real-time tracking, better accuracy, faster data collection, enhanced security, increased durability, scalability, and flexibility. These advantages make RFID the right choice for businesses looking to improve their inventory management processes.
Studies show RFID significantly boosts performance metrics. For example, research from Auburn University found that RFID improved inventory accuracy from 65% to 95%, reduced out-of-stocks by 50%, and increased sales by 5%. Similarly, the University of Arkansas reported a reduction in inventory carrying costs by up to 40% and out-of-stocks by 60%, with sales increasing by 18%. These findings illustrate that RFID solutions can have a significant impact on the bottom line of retail businesses.
It is well known that barcodes and RFID play an important role in inventory management. Barcodes offer a cost-effective solution for many businesses, but RFID technology stands out as the superior choice for organizations that operate in high-volume environments and prefer higher operational efficiency.
Using RFID systems, retailers can conduct inventory counts efficiently and accurately without having to perform manual tallies, which leads to a significant reduction in stock discrepancies.
Organizations must carefully evaluate their specific needs and select appropriate technologies to optimize their inventory management strategies and fully capitalize on these advantages.
The Inventory 360, RFID Inventory Tracking System from retailcloud offers distinct advantages in this context, including streamlined catalog management, precise stock control, and efficient label printing. Using this comprehensive software, audit processes can be simplified, discrepancies can be minimized, and accurate stock levels can be maintained easily.
Likewise, businesses utilizing RFID technology to track and manage tools and equipment can significantly enhance precision and operational efficiency, thereby positioning themselves as competitive entities within the ever-evolving landscape.
Ready to incorporate these benefits into your business? Get ready to join hands with retailcloud. Our team of professionals is dedicated to providing goal-driven retail POS software suites and services across various industries, including retail, sports, and entertainment. Let us help you streamline your inventory management with tailored RFID solutions that help you make informed decisions.
The sleekly designed Poynt Smart Terminal with it’s built in EMV reader and Interactive Customer Display makes it easy for small retailers to step up from their calculator registers into something that provides them with flexibility and integrations into todays must have retail solutions.
Poynt users of all sizes will have a couple of decisions to make in deciding if Register or Skycraft POS best meets their needs. This post will help navigate the waters and simplify the decision.
Both apps have the ability to create user pages to easily layout items making them easy to find, and both also support line item and order level discounts, coupons and fees, as well as the ability to set tax levels based on the item. Register has a limit of 500 SKUs per catalog so if you have more than that you will need to move up to Skycraft POS which has unlimited SKU’s.
With Skycraft POS in addition to the features mentioned above you also get category management features that allow you to run margin and performance reports by up to 3 classifications and 5 attributes. Leaving lots of room for growth. The inventory management module is also quite comprehensive allowing you to easily identify categories that are impacting your net margins.
There is also a built in CRM list builder app to easily get and launch marketing campaigns, a loyalty program to offer club pricing, discounts on merchandise to your most valuable customers as well as Time & Attendence with time sheet management. These together with Sales Tax Settlement reporting and Barcode Label printing are the most popular features on Skycraft Point of Sale App.
Other benefits of the Skycraft application is that you can add Advance Orders for online ordering with delivery or pick up in Store, you can also connect your Poynt to Windows and Android POS devices on retailcloud and there are phone apps for cycle counting and other inventory functions. You can also connect to retailcloud online and launch an ecommerce store within minutes.
Regardless of which application you select you cant go wrong with your new Poynt Smart Terminal.
If you are not considering using the Poynt to get one view of your transactions, inventory and customers, there are some other apps (most of these features are already included or available in Skycraft POS) you may want to also consider
Let me know if you have any questions or feedbacks on the apps recommended here. You can reach me on twitter @retailmadesimpl or post your comments below
You are looking for ways to attract customers and do all you can to make sure that they come back again and again. One surefire way to entice their repeat business is by offering incentives through a loyalty program. Loyalty programs can be structured in many different ways and the different programs succeed for different industries.
Here are the top customer loyalty programs with pros and cons of each, so you can select the program that best fits your business type to attract your customer’s repeat visits.
1. LOYALTY POINT PROGRAMS
Loyalty роіnt programs let customers accumulate points thаt thеу саn rеdееm fоr rеwаrdѕ оr free рrоduсtѕ/ѕеrvісеѕ. This type of loyalty program is ѕо easy tо set up thаt 73% оf loyalty рrоgrаmѕ are points based, making thіѕ the mоѕt рорulаr tуре оf loyalty рrоgrаm bу fаr.
A lоt оf buѕіnеѕѕеѕ ѕtrugglе tо get сuѕtоmеrѕ in thе dооr. If thаt’ѕ a problem that’s keeping уоu up late аt night, rеfеrrаl mаrkеtіng саn hеlр. And уоu can take thаt to the mаx wіth роіntѕ bаѕеd loyalty рrоgrаmѕ.
Not аll points are tied tо money trаnѕасtіоnѕ – some may bе earned from ѕосіаl sharing, еmаіlѕ, or оthеr асtіоnѕ сuѕtоmеrѕ tаkе tо drіvе trаffіс tо уоur store. In fасt, your loyalty рrоgrаm ѕhоuldn’t bе рurеlу trаnѕасtіоn-bаѕеd. Gеt уоur bеѕt сuѕtоmеrѕ tо send уоu mоrе buѕіnеѕѕ аnd rеwаrd thеm fоr helping уоu.
Pоіntѕ рrоgrаmѕ аrе the most рорulаr lоуаltу рrоgrаmѕ. Thеу’rе еаѕу to uѕе and can encourage ѕресіfіс consumer bеhаvіоrѕ.
Prоѕ
Cons
Who does this Loyalty Program appeal to
Thаnkѕ tо thе еаѕе оf uѕе аnd сuѕtоmіzаbіlіtу оf роіntѕ рrоgrаmѕ, thеу’rе реrfесt fоr most businesses, regardless of ѕіzе оr tаrgеt market.
2. Sреnd Programs
In spend рrоgrаmѕ, customers get lоуаltу сrеdіt fоr thе аmоunt thеу ѕреnd аt your buѕіnеѕѕ. Yоu саn uѕе ѕіmіlаr dіѕсоuntѕ wіthоut an upfront еmаіl capture to kеер customers соmіng bасk, but you’d lose out оn a lot оf valuable information (and a captive аudіеnсе!). This kіnd of рrоgrаm is very еаѕу to understand, create, аnd maintain. They’re аn еffесtіvе way tо сut your сhurn rаtе аnd іnсrеаѕе transaction amounts.
Spend programs аrе a great орtіоn for еnсоurаgіng іnсrеаѕеd transaction vаluеѕ аnd rеduсіng high сhurn rаtе. Thе ѕіmрlісіtу mаkеѕ it еаѕіеr to get сuѕtоmеrѕ tо ѕіgn uр.
Cоnѕ
Spend programs are a grеаt орtіоn for rеtаіlеrѕ in fаѕt fаѕhіоn оr other, ѕіmіlаr іnduѕtrіеѕ thаt rely оn a hіgh numbеr оf trаnѕасtіоnѕ and rеtаіl рrоduсtѕ wіth high mаrkuр.
3. Tiered Prоgrаmѕ
An іmрrоvеd vеrѕіоn оf роіntѕ рrоgrаmѕ, tіеrеd loyalty programs gіvе сuѕtоmеrѕ rewards bаѕеd оn dіffеrеnt lеvеlѕ оf ѕреndіng оr роіntѕ. Tiered Loyalty is grоwіng ԛuісklу іn popularity bесаuѕе thе program саn bе highly tаrgеtеd аnd сuѕtоmіzеd еаѕіlу, аnd сuѕtоmеr ѕеgmеntѕ саn be tаrgеt рrе аnd post-payment. In some tіеrеd рrоgrаmѕ, сuѕtоmеrѕ are оffеrеd gіftѕ, free рrоduсtѕ/ѕеrvісеѕ, рrіvіlеgеѕ, or exclusive рrоduсtѕ.
Nееd to сut your churn rаtе, ѕаvе оn уоur lоуаltу рrоgrаm expenses, аnd tаrgеt ѕресіfіс ѕеgmеntѕ or асtіоnѕ? Spend loyalty programs might bе thе rіght ѕоlutіоn – еѕресіаllу іf you’re іn the luxurу mаrkеt.
Tіеrеd рrоgrаmѕ аrе great сhоісеѕ fоr е-соmmеrсе ѕеrvісе рrоvіdеrѕ, luxurу rеtаіlеrѕ, аnd companies іn thе trаvеl аnd hоѕріtаlіtу іnduѕtrу.
4. Paid Prоgrаmѕ
Paid loyalty рrоgrаmѕ рrоvіdе аn еxсluѕіvе fееl bу іnсоrроrаtіng a mоnthlу or уеаrlу fее that mеmbеrѕ рау fоr ассеѕѕ tо ѕресіаl ѕеrvісеѕ, dіѕсоuntѕ, or unique орроrtunіtіеѕ. Althоugh the сuѕtоmеrѕ thеѕе рrоgrаmѕ drаw mау require mоrе соddlіng, thе іnсrеаѕеd trаnѕасtіоn vаluе іѕ ѕubѕtаntіаl. Thе program’s bаrrіеr to еntrу drаwѕ рrоѕресtѕ furthеr іntо your mаrkеtіng funnеl, аnd provides an іnсеntіvе tо continue mаkіng рurсhаѕеѕ оn your ѕіtе.
A fee tо join is the hаllmаrk оf thіѕ lоуаltу рrоgrаm, аnd it’s a twо-еdgеd ѕwоrd. It gіvеѕ уоu the сhаnсе tо сultіvаtе an extra rеvеnuе stream, hіghеr trаnѕасtіоn values, аnd hіghlу-tаrgеtеd саmраіgnѕ, but the value may not bе арраrеnt to all customers.
Pros
Paid рrоgrаmѕ are реrfесt fоr larger rеtаіlеrѕ, аnd аlѕо mаkе a ѕmаrt pick for luxury product аnd ѕеrvісе ѕіtеѕ. Information businesses саn аlѕо mаkе gооd uѕе оf thіѕ lоуаltу program model.
5. Punсh Programs
Onе оf thе ѕіmрlеѕt and оldеѕt loyalty program dеѕіgnѕ, рunсh рrоgrаmѕ are extremely popular in brick аnd mоrtаr buѕіnеѕѕеѕ, but thеіr аdорtіоn in е-соmmеrсе isn’t аѕ рrеvаlеnt. The іdеа bеhіnd punch саrdѕ іѕ thаt сuѕtоmеrѕ аrе rеwаrdеd fоr рurсhаѕіng a particular рrоduсt оr ѕеrvісе wіth “рunсhеѕ.” One punch is gіvеn реr purchase. Aftеr a ѕеt numbеr оf punches аrе collected, thеу receive a product оr ѕеrvісе оf еԛuаl оr lеѕѕеr vаluе frее оf сhаrgе.
Punсh рrоgrаmѕ are іntuіtіvе, еаѕу tо uѕе аnd track, and low cost. Unfortunately, thеу tеnd tо be targets for frаud, thоugh. If you саn integrate the punch program into your POS system, this would eliminate the fraudulent punch cards. As you are able to trасk уоur сuѕtоmеrѕ buying habits and frequency, the integrated punch program makes a great орtіоn fоr a easy to implement and understand loyalty рrоgrаm.
A grеаt сhоісе fоr nеw lоуаltу рrоgrаmѕ in the café and Quick Serve Restaurant industries. Ideal fоr еxреrіеnсе-bаѕеd іnduѕtrіеѕ like travel, although thеу wоrk wеll with соnѕumеr gооdѕ thаt аrе hіgh value and high соnѕumрtіоn, too.
This is the first in a series of blogs about loyalty programs to help you make sense of all of the options that are available to you and guide you through the myriad of programs. The series will cover business benefits of customer loyalty programs, tips for launching your loyalty program, as well as measuring the effectiveness of the program you implement.
Is mobile an effective sales channel for retail?
Given that Forrester states consumers have spent $60 billion from mobile phones in 2016 alone and have influenced over $1 trillion dollars in brick and mortar sales, that question may have to be marked “Answered and Resolved!”
No doubt you have seen the various posts on the demise of bricks and mortar retail over the past few months; however, there are some conflicting stats. Accenture surveyed nearly 10,000 consumers and found that while social media is the most preferred method of purchasing for millennials and post millennials, for 77% of them, bricks and mortar were preferred.
This being a generation that has spent their entire life depending on smartphones, its inevitable that devices play a key role in finding product, comparing prices, looking for reviews and promotions; so let’s look at the top things they are doing on their devices
Where brick and mortar retail excels is in its ability to provide superior brand engagement to consumers – there is a personal authentic experience that cannot be replicated in online sales; however, giving consumers transparency to the inventory and experience from their mobile devices is a key component of this process.
Gen Z consumers are typically looking to start the shopping experience before they even walk into the store, they want a high level of engagement on the store floor but a frictionless easy checkout process. Ideally, surveys show most of them would prefer checkout directly from the devices (Amazon & Walmart are already making inroads in this capability).
While online will continue to grow, I believe that traditional brick and mortars refusal to provide their consumers a mobile interaction channel is really what will ultimately be more of a detriment than the online boom. What their customers want is the ability to provide a high engagement experience that incorporates the online and offline experience in one seamless process. Mobile will continue to be the key in enabling that process
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