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Insights-Driven Decisions for Business Growth
Successful business strategies depend on numerous tactics, with retail metrics being crucial among them. Retail metrics are integral in evaluating business performance, tracking growth, and developing sustainable strategies that benefit the business in the long term.
For small and medium enterprises, timely tracking of retail metrics and implementing the right business approaches have proven to increase sales, optimize operations, and keep them competitive in the marketplace. In this blog, we will discuss 12 retail metrics that every small and medium-sized business should consider to drive profitable growth.
Retail metrics refer to quantifiable data that businesses can assess to gain insight into diverse aspects, including performance, operational efficiency, employee productivity, customer satisfaction, and inventory management. These metrics can be useful in making informed decisions, identifying areas for improvement, and integrating strategies that tackle challenges.
For small businesses, key metrics span areas such as sales, operations, inventory, and customer service. Consistent evaluation of these areas provides actionable insights, including:
Sales per square foot is a critical metric used to determine the efficiency of businesses. By calculating total sales or revenue generated per square foot, businesses can estimate the accuracy and efficiency of their retail operations and strategies.
Sales per square foot can be calculated with the following formula:
Sales per square foot = Total revenue generated / Total square feet of the sales space
Sales per square foot is an efficiency indicator, where a higher result signifies greater efficiency, space utilization, and operational efficiency. This metric is more useful for brick-and-mortar stores, where measuring the performance and efficiency of physical stores is critical. By understanding the performance of store layout, businesses can address the shortcomings and develop better approaches to boost sales and maximize space productivity.
Gross Margin Return on Investment (GMROI) is a retail metric that measures the profit businesses make from the amount invested in inventory stock. In simple terms, GMROI is a measure of inventory profitability.
GMROI = Gross profit/Average inventory cost
By calculating the total profit per average inventory cost, retailers can measure the profitability of specific products in the inventory. The specificity offered by this financial metric can be beneficial in identifying the profitable products and categories in the inventory, giving retailers insight into items worth investing in.
Average Order Value (AOV) is a performance metric that indicates the average customer spend on each order within a timeframe. As the right marketing plans play a crucial role in driving sales and maximizing revenue, AOV is an indispensable tool for small-scale businesses.
AOV = Total sales revenue/Total orders
AOV, as an essential retail metric, helps businesses identify customer purchasing habits, evaluate online marketing efforts, and aid in setting goals and strategies for further growth.
While acquiring new customers is a growth indicator, customer retention is the key to understanding how well the business satisfies its existing customers. Measuring customer retention rate (CRR) provides insight into factors such as customer satisfaction and brand loyalty.
CRR = ((E-N)/S) X 100
Where:
Customer retention rate is a crucial metric that is directly related to customer loyalty and profitability. As loyal customers are more likely to return and invest in more products, retaining existing customers provides numerous benefits to the business, including:
Conversion rates are direct indicators of several factors of the business, including:
Conversion rate = (Number of sales/Number of users) x 100
A higher conversion rate reflects strong and effective business strategies that meet customer needs. On the contrary, a low conversion rate indicates areas for the business to address and improve, including inefficient customer service, inconvenient store layout, and poorly managed inventory. Regular monitoring of these metrics can help businesses make informed decisions that boost business performance.
Inventory turnover is an efficiency ratio that measures a business’s efficiency in managing its inventory. It indicates how many times a company turned over its inventory within a timeframe.
Inventory turnover = Cost of goods sold/Average value of inventory
Monitoring the inventory turnover ratio helps businesses make revised decisions in various aspects, including pricing, manufacturing, marketing, and purchasing. Furthermore, a lower inventory turnover ratio signifies weak sales, whereas a higher ratio indicates strong sales.
Running out of high-demand products can severely impact both revenue and customer satisfaction. Stockout rate is an integral inventory metric that helps businesses track how often they run out of products and fail to meet customer demand.
Stockout Rate = (Number of Stockouts / Total Sales Opportunities) x 100%
By adequately monitoring stockout trends, businesses can adjust their inventory planning and forecast demand more accurately to avoid lost sales.
Assessing foot traffic and website visits reveals several key aspects of business performance and customer engagement. These indicators signify the customer-business relationship, the effectiveness of the marketing strategies, and how well the brand performs in physical and digital storefronts.
Understanding these metrics can be beneficial in creating new approaches and enhancing existing ones to make them more effective and customer-centric. Foot traffic can be measured using manual counters, infrared sensors, cameras, or other tracking systems. Website visits can be measured using analytics tools or built-in insights.
Customer Acquisition Cost (CAC) refers to the average cost a business spends to acquire a new customer. It accounts for diverse costs associated with customer acquisition, including sales, marketing, hosting, and staff costs.
CAC = MCC/CA
MCC = Total marketing cost for gaining a new customer
CA = Total customers acquired
Customer Acquisition Cost is integral for businesses to measure the value of a customer to the company. Moreover, this metric is also helpful in calculating the return on investment (ROI) from marketing and sales strategies.
By knowing your customer, understanding their needs, engaging with them early, and employing proper acquisition strategies, you can provide a positive customer experience that keeps them coming back for continued use of your services.
Although Customer Acquisition Cost (CAC) is a critical performance metric, many small and mid-sized businesses (SMBs) encounter difficulties in accurately calculating it. This is often due to the difficulty in distinguishing between organic and paid acquisition channels. Moreover, without tracking Customer Lifetime Value (CLV), it becomes difficult to assess whether acquisition efforts are truly profitable.
Strategic financial structuring is an important factor that ensures that the team is competitively paid while not compromising the profitability of the business. This is one reason why calculating payroll percentage becomes critical.
Payroll percentage refers to the gross revenue of the business spent on payroll.
Payroll percentage = (Actual payroll costs/Total sales revenue) x 100
Most companies aim for a payroll percentage of around 15%-30%. Finding how much of the gross revenue goes towards payroll aids small and mid-sized businesses plan, organize, and allocate revenue reasonably across different sectors. From cost control and profitability insight to benchmarking, this metric plays an integral role in evaluating operational efficiency and guiding strategic staffing choices.
Same-store sales, also known as comparable-store sales, are a financial metric that measures the revenue performance of existing stores that have been operating for a certain period, typically at least one year.
Same-store sales = [(Sales in the current year/ Sales in the previous year) – 1] x 100
Same-store sales are true performance indicators that highlight the growth of the business over a significant timeframe. A positive number in same-store sales indicates that the business has been performing well with better management practices and follows healthy consumer demand.
Sell-through rate is a retail metric that indicates the performance status of specific products in the inventory. With this data, businesses can evaluate and understand the products that are underperforming and overperforming.
Sell-Through Rate = (Number of units sold / Number of units received) x 100
Sell-through rate is a crucial indicator for businesses to derive precise approaches to stocking and inventory management. Companies can determine whether to run a marketing campaign or promotion to boost underperforming items or restock overperforming products.
Data-driven insights are an advantage for small and mid-sized businesses to keep track of their performance, identify underperforming areas, initiate steps to improve, and facilitate the stronger areas to thrive. Moreover, retail metrics help achieve business objectives by providing measurable benchmarks and aligning strategies with customer behavior and market trends.
Drive business growth through retailcloud’s comprehensive retail management solutions. Let’s turn your store into a data-powered growth engine. Book a 20-minute walkthrough and we’ll show you which metrics matter most for your type of business.
1. Why are retail metrics important for small businesses?
Retail metrics provide data-driven insights that help small businesses make informed decisions and develop effective retail strategies. These metrics are essential for tracking, analyzing, and optimizing key aspects such as sales performance, customer behavior, inventory management, and overall profitability. By understanding these areas, small businesses can identify opportunities for growth and areas needing improvement.
2. How often should I track these retail metrics?
Regular tracking of retail metrics is integral for the growth and success of retail businesses. Metrics like daily sales, foot traffic, and inventory levels are best monitored daily or weekly to make timely adjustments. Metrics such as customer retention, profit margins, and conversion rates can be reviewed monthly or quarterly for strategic planning. Consistent tracking ensures accurate insights and timely action.
3. Which metric is most important for improving profitability?
Gross Margin Return on Investment (GMROI) is one of the most important metrics for improving profitability. As it is more directly linked to profitability, GMROI is considered critical in boosting business performance.
4. Can I track these metrics without expensive software?
Yes. While advanced tools and software can simplify the process, many retail metrics can be tracked manually or using basic tools like Microsoft Excel or Google Sheets. Additionally, many basic POS (Point of Sale) systems include built-in reporting features that help track sales, inventory, and customer metrics efficiently and affordably.
5. What is the best way to start tracking retail metrics?
Start by defining your business goals, then identify the key metrics that align with those goals. Choose suitable tools and begin tracking the metrics consistently. Regular monitoring, timely analysis, and actionable insights enable small businesses to make informed decisions that drive success.
Quickbooks desktop alternatives are more essential as businesses evolve. While QuickBooks Desktop has long been a trusted tool for accounting, many companies now seek flexible, cloud-based solutions that provide greater accessibility and collaboration options. With the growing trend towards remote work, cloud accounting software enables teams to access financial data securely from anywhere, eliminating the need for local installations and maintenance. Additionally, some businesses find that QuickBooks Desktop lacks industry-specific features or scalability options as they grow, leading them to explore other platforms that offer specialized functionalities.Alternative accounting software can also provide a more budget-friendly option for small businesses or freelancers who need streamlined features without the higher costs. Consequently, there’s a strong demand for QuickBooks Desktop alternatives that offer robust, scalable, and mobile-friendly accounting solutions to meet today’s dynamic business needs. retailcloud’s ZeroPOS is an all in one point of sale software that has been designed with today’s retailers in mind. Conduct and manage all aspects of your business with the one, easy to use system. retailcloud gives you less to worry about and more time to spend growing your business.
-Processor-agnostic Solution with Dual Pricing Capability
-Multiple Support Channels i.e. Phone, Chat and Email
-Intuitive Cashier Experience
-Multiple Tender Options and Tap Pay
-Robust Inventory Management
-Powerful CRM with In-house Loyalty and Gift Cards
-Dynamic Employee Management
-Muli-location Capabilities
-Insightful Reporting
-Mobile App and Clienteling Toolkit
-Cloud-based Back Office with Real-time Updates
ZeroPOS, a cloud based pos system, is a full suite of management tools that streamlines payment processing, inventory management, and other business operations. Integration to QuickBooks Online allows you to manage your finances with ease.
ZeroPOS pushes all data to QuickBooks Online as transactions are processed throughout the day. This allows you to view sales activity in QuickBooks and effectively gauge your business’ performance based on accurate financial reconciliation.
With ZeroPOS you have a full suite of inventory management in one system. From purchase orders, to receiving, selling and adjusting, you can track where your inventory is at all times. Integrated with QuickBooks Online, you can make more informed decisions with your inventory management and increase profits.
Tracking your profits and losses, as well as your invoices and house accounts has never been easier with ZeroPOS and QuickBooks. Streamline your accounting activities and record-keeping!
retailcloud’s integration with QuickBooks Online makes it the ideal cloud POS solution for those who have worked with QuickBooks Desktop POS. As QuickBooks moves to discontinue their POS, retailcloud is proud to offer a turnkey solution that allows merchants to gain sales reporting, simplify inventory management, and accurately track income and expenses: allowing them to take advantage of the accounting and financial management tools in QuickBooks Online.
As part of the retailcloud sales team, at least 2-3 times a week I speak with a business owner who tells me that their biggest issue is staying on top of the cash flow; in fact a not to uncommon statement is that we just had a great month but I don’t know where the money went.
Managing your Cash Flow and effectively converting inventory into cash are the most important things that small business operators do. With that in mind I thought I would put together a very high level post on some basic practices on cash flow management. If you want some complexity we have other posts on managing cash flow, GMROI and sales to stock and cash to sales ratios that can take you to the next level but this for the basics.
Let’s begin by taking that money and putting it into some piles
Paying Sales Tax – this is often overlooked, but start first by running your sales tax settlement reports and put that aside for the tax man – there is no getting around that. While you are doing that, make sure that the amount you are reserving is in line with what your sales are – often items are not properly set up in your system and you may have neglected to collect the correct taxes.
Paying your Employees – Look at your time clock reports and forecast what you need to pay your employees, remember to carefully set aside withholding amounts and any other employer contributions. These are monies that you don’t want flowing into your operating accounts.
Keep your doors Open – Know what your fixed costs are (Rent, Utilities, Business Operation Fees) and prorate them so you are setting aside enough to cover these fixed expenses. Having accurate projections will allow you to forecast what your minimum sales are on a daily basis to cover overhead.
Replacing your Inventory – Finally set aside enough to replace your inventory, if you are buying on account you will need to pay your vendors and if you are paying on delivery you need to keep your items stocked at optimum levels. While doing this, consider what you stock on hand is and determine if you are better off investing in complementary products. Have a look at our posts on Increasing per Unit Sales.
See what’s left over – This is for you if there is not enough to go around, you only have a few choices
These are 4 simple checkpoints – having these good practices will help you build a strong and profitable business. The majority of business failures occur due to poor cash management.
1. Embrace the data – Quality Data Will Replace Big Data , Have your POS data start working to provide you with information on lagging lines and to start matching product to customers more effectively.
2. Embrace the tech – The discussion has been resolved; Consumers do prefer shopping via mobile in store and out of the store. The POS has extended to the customer phone, and it’s easy for SMB to respond.
3. Embrace your online presence – Digital shopping can be a destination, and with the dropping cost of ecommerce, online insight to product and inventory is a must have.
4. Embrace customer engagement – Reset your customer service culture, train associates to provide quality in-store engagement and use your customer preferences and inventory data to provide relevant engagement through social media.
5. Don’t fear the unknown – It’s about a seamless customer journey. In store experiences and loyalty will get more relevant, the brick and mortar experience will become the secret weapon against big online.
6. Don’t fear payment providers – Payment solutions are becoming more competitive and innovative, the entry barriers to provide multiple payment options are being lowered as consumers demand more options.
7. Embrace Retail as a Service – It’s more than just carrying inventory and selling the product – customers expect more and suppliers want to do more. Endless aisle, pop-up stores within stores and customer preference data will all lead to a more curated retail experience for the consumer.
Units Per Transaction (UPT) is a key performance indicator in retail that measures the average number of items a customer buys in a single transaction. It provides insights into customer purchasing behavior, highlighting how effectively a store encourages shoppers to add multiple items to their baskets. A higher UPT indicates a successful upsell or cross-sell strategy, as customers are purchasing more items per visit.
Retailers often track UPT to assess sales associate effectiveness, optimize store layout, and develop promotional tactics aimed at increasing sales volume. Understanding and boosting UPT is crucial for maximizing revenue and improving overall store profitability in the competitive retail landscape. Increasing your units per transaction is often what determines success versus failure for the small to mid size retailer. How best to do this hinges primarily on understanding and engaging with your customers. This article identifies key practices to increase your units per transaction covering different aspects of your interaction with your customers.
Selling more is a direct reflection of you and your staff. Placement and signage are only so effective. The key is engaging with your customers starting with the interaction from your sales personnel on the floor. They are the first point of interaction a customer will have with your business. Besides hiring sales associates with experience and providing training, now they need the tools for retail management solutions. This not only will build the trust and result in additional add ons being purchased but also increase return visits.
Units per transaction (UPT), also known in another name as items per customer (IPC), is a sales especially in the retail sales sector to measure the average number of items that customers are purchasing in any given transaction. The higher the UPT, when the customers purchase more items for every visit. Increasing UPT is an excellent way for a retailer to increase sales using existing traffic.
Units Per Transaction (UPT) is determined by dividing the total quantity of items sold by the total number of transactions.
For example, if a retail store has the following sales data for a week:
Then, UPT = 450 / 75 = 6
This means that, on average, customers buy six items per transaction at this store.
Drop the “Would you like a … (scarf to go with your sweater)”, customer are so tuned to this that they have the “No thanks” formed before you have completed the sentence.
Try suggesting
Notice that these techniques do not ask the customer to buy the product but instead the sales associate is asking if they have tried, noticed, or been told about the item. The phases are conversational and encourage the customer to consider the option brought forth by the sales associate.
Cross-selling, upselling, and recommending add-ons are powerful strategies to enhance the customer’s shopping experience. It’s essential that salespeople are skilled and experienced in making thoughtful suggestions that add value for the customer. These techniques are most effective when a salesperson establishes a genuine connection by approaching and engaging the customer sincerely. Through attentive listening and understanding of the customer’s needs, they can provide tailored recommendations that benefit the customer and improve the overall shopping experience.
This is a prime opportunity to solidify your relationship with the customers. It’s no longer enough to complete the transaction, bag the merchandise and politely say good bye. You have a captive audience from your customer and one final opportunity to increase your units per transaction (UPT)and ensure a repeat customer.
The customer is generally relaxed and impulse items are easier to sell. Your POS may have custom tailored recommended items prompts, similar to your Amazon on line purchasing experience. Ask your retail POS software solutions provider to add this vital feature, if available.
Does your POS has customer history, this provides another opportunity to reach your customer on a personal level. By mentioning recent purchases, the sales associate can remind the customer that they may need to replenish the purchase or have a related product that enhances their experience with the original purchase. This type of personal interaction is reminds customers as to why they still shop in the traditional brick and mortar shops.
Focusing on a particular product line, or area for a week or a month can also help generate add on business. Sales Associates are motivated to recommend these items and the internal contest keeps it fun for the employees. Your POS Solutions should be able to track sales by employee so you can update your employees as the contest runs.
This blog covers a number of techniques to improve your UPT, but wouldn’t it be great to tie it all together with matrix so that you can see how effective these improvements are to your success. Focus on Key Performance Indicators (KPI) to track from a retail store perspective. Your POS System will provide reports and/or a mobile app so that you have immediate access and can tweak your approach to get the desired effect.
These positive sales experiences all hinge on your salespeople being able to build solid customer relationships built on authenticity. Your goal is for your sales associates to be seen as trusted advisors to your customers. Sales isn’t an art, it’s a science. Teach your sales associates the basics and with continued mentoring will tweak and develop their authentic approach. Use the tool provided by your POS system to give your employees access to the knowledge about your customers to further build that relationship.
A customer who is enjoying their experience in your brick and mortar store is easier to upsell and more likely to buy add-ons. That’s what raises your UPT – not promotions and discounts that might increase units sold but destroy overall profitability.
Posted by Melvin Bright a guest blogger
Lеt’s fасе іt, rеtаіlеrs аrе busу. Ѕо busу іn fасt, thаt mаnу dоn’t make thе tіmе tо run rероrts аnd аnаlуzе thеіr busіnеss’s реrfоrmаnсе.
Тhіs іs а bіg mіstаkе, but іt’s nоt hаrd tо fіх. Runnіng rероrts dоеsn’t hаvе tо bе а hugе tіmе соmmіtmеnt еvеrу dау, wееk, оr mоnth. Іt dоеs hоwеvеr hаvе tо bе dоnе on a regular basis. Іf уоu’rе nоt runnіng rероrts аnd аnаlуzіng уоur busіnеss, уоu’rе аlmоst сеrtаіnlу wаstіng tіmе, mоnеу, аnd lоsіng sаlеs.
Ѕо, whаt rероrts shоuld уоu bе runnіng? Тhе trісk іs tо іdеntіfу thе mоst rеlеvаnt раrts оf уоur busіnеss tо уоur рrоfіtаbіlіtу, аnd tо analyze а fеw Κеу Реrfоrmаnсе Іndісаtоrs (ΚРІ) thаt wіll gіvе уоu а сlеаr рісturе оf уоur busіnеss’s реrfоrmаnсе wіthоut hаvіng tо plod thrоugh tоns оf dаtа.
Κеу Реrfоrmаnсе Іndісаtоrs аrе quаntіfіаblе mеаsurеmеnts, аgrееd tо bеfоrеhаnd, thаt rеflесt thе сrіtісаl suссеss fасtоrs оf a business. Тhеу wіll dіffеr dереndіng оn thе industry.
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Small business retailers are typically focused on the day-to-day tasks of operating the business and it’s not unusual to see many retailers use KPI’s just for scorecards. It’s unfortunate, as this approach would be like getting to your destination and then checking the traffic instead of using Waze to provide you with real time information on traffic conditions.
Retail Math refers to the set of mathematical concepts and formulas used in the retail industry to analyze and optimize business operations. It helps retailers understand critical metrics such as sales, profit margins, inventory turnover, and pricing strategies. Retail math is essential for making informed decisions about product pricing, inventory management, and overall financial performance.
Retail math is essential for:
Below are some of the KPI’s to consider in managing your business on a daily basis, and while no one by itself will give you any great insight, the combination of all of them will let you know if the road ahead is a green, red or orange line.
The most important performance indicator for a retail store is the sales totals and the cost of the product (including freight) associated with those sales. Look at this number at both an overall and at a category level and if possible even at a brand or supplier level. Take a look at the inventory levels and compare the cost of inventory on hand to the overall contribution to sales and to the margin during the period. Over time this could help you identify under performing, mispriced or overstocked items.
Gross margin refers to gross profits expressed as a percentage of sales. This is an important indicator of a company’s financial performance. Gross margin is also important for determining the markup percentage for products. When pricing consider gross margin and historical markdown percentages on a category.
If you have enabled the time and attendance module, look at the Margin Minus Labor as well as any commissions paid to sales associates to see the impact of labor on your operation. Run this report by day to see if there are days that you are overstaffed, in addition consider customer activity and units per transaction for those days to see if what if anything can be done to improve the overall Margin minus Labor number.
Many SMBl retailers do not bother with this metric. They focus primarily on sales – product cost, and as long as the sales keep rolling in they stay focused on keeping the shelves stocked (too often at any cost); sales does not equate to profitability.
GMROI measures your profit return on the dollar amount invested in inventory and may be the most important KPI to track, as it provides you a snapshot of the overall picture of your store’s performance. It essentially tells you what your return was for every dollar you invested into inventory. Run this at an overall and category level to see if your product mix is right, and a brand or vendor level to see if you should be repricing or renegotiating pricing on any lines. Is this return worth your investment in inventory?
Scan Return reports over a period of time to identify any potential problems in quality of lines or a category. High returns across multiple lines may mean that there is a problem with information provided by your sales associates on products and may be a simple matter of improving their understanding the product. Irrespective of the reason, this is a number that retailers should be aware of try to reduce as it impacts their costs, and negatively impacts their units per transaction.
While reviewing returns, also run customer and cashier reports to see if there is any unusual activity associated with specific customers or cashiers.
Just as it sounds, this KPI will tell you how many units are being sold pre-transaction. Compare this number over different periods and see the performance of your sales associates. Having the entire team focus on this number can have a direct impact on overall profit as there are typically no additional fixed costs associated with an increase in this number, increases in units per transaction have a direct impact on overall profitability.
Stock turn, is the number of times inventory or stock is sold over a period of time, typically annually. It tells you how quickly you sell your stock. In most cases a high stock turn indicates that you are operating efficiently and don’t have money being tied up in inventory for long periods. Review this number at a category and a brand or supplier level to determine if your product mix needs to be modified to improve efficiency.
A higher than usual stock turn may indicate that you don’t have enough inventory on the floor, and you want to see what the impact on other numbers are, are your units per Transaction slipping? Are sales dropping?
Compare this ratio to industry benchmarks if available, remember while a low turnover implies poor sales and, therefore, excess inventory but a high ratio could be caused by either strong sales or ineffective buying.
This KPI is the percentage of items sold, compared to the amount of items that were available for sale. This tells you how a product is performing and should be run at a category and an attribute level. This information should be used when ordering product, or to decide how to bundle product to encourage sales movement. This can also be used to rest your displays.
The inventory to sales ratio can signal potential problems in cash flow. For example, an increase in inventory to sales ratio from one month to the next indicates that one of the following is happening:
No matter which situation is causing the problem, an increase in the inventory to sales ratio may signal an oncoming cash flow problem.
Likewise, a decrease in the inventory to sales ratio from one month to next indicates that one of these is occurring:
Here again, no matter which situation is causing the reduction in the inventory to sales ratio, either one suggests that you are effectively managing your business’s inventory levels and its cash flow.
To reiterate it is important to just not consider one KPI and draw a decision on it, these should be viewed in totality and see if the road ahead is red, green or orange. For example you may see the your inventory to sales ratio is dropping and your stock turn is dropping which suggests your inventory efficiency is improving and decide you need to do nothing. Next you look at your Units Per Transaction and see that it has dropped, as are your total transactions and sales. Putting all these data points you may conclude that your drop in inventory is causing you to have product Out of Stock losing sales opportunities with your customers which in turn start having them shop elsewhere.
If this all sounds interesting, download our KPI dashboard app or sign up for our monthly KPI webinar.
Today’s email which was the 5th of the series, and continued on yesterday’s theme of building customer awareness. It had a post on how to raise customer awareness of my brand by having “billboards” in their wallets and inbox.
The POS solution has a gift card program, where in addition to the standard cards with my logo, you can also have customers buy and sell gift cards using mail, text and even facebook. I liked this and it made me think of how I had been neglecting my facebook business page. I looked over the gift card company’s agreement and it seemed pretty simple, there were no monthly fees and i was able to order a 100 gift cards which I did. The gift card company would contact me on how to activate the text and facebook ordering, and they were also able to put my cards in their online store for anyone to buy. Seemed worthwhile as I only paid them if someone bought a card and a transaction fee when the redeemed. I was also able to use the send by facebook feature for promotions to attract new customers.
The Pierian Mountains are in current day Macedonia and legend has it that they were sacred to the Muses, who were the personification of knowledge and the goddesses of inspiration. What you may ask does that have to do with KPI‘s, It has everything to do with it and let me begin by quoting the first two lines of “An Essay in Critism” by Alexander Pope
““A little learning is a dangerous thing
Drink deep, or taste not the Pierian spring:”
As in the water from the Pierian Spring, if you are going to drink from the KPI spring, make sure you drink deep. While shortly I will share with you my “favorite” KPI, I must stress the importance of taking a holistic approach to using KPI’s. Generally one KPI itself should be used to pose questions that will then be augmented or debunked with the use of others, and only after consuming several drinks from various KPIS’s should you plan your course of action. (more…)
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