Retail is a tough business and hiring the right people to help you meet your goals is seemingly impossible. It can feel like there’s a revolving door in retail where everyone is always looking for their next job opportunity. Employees are looking for more than just a paycheck — they’re looking to be engaged, productive, and happy on the job. This article will discuss 10 tips that any retailer can use when hiring new employees.

Section: 1. Hire for attitude and train for skill

What should you look for when hiring retail workers? Experts advise you to keep an eye out for people who are (or have been):

It’s a tall order, but many of these characteristics overlap, so finding people who exhibit a few of these attitudes may not be as difficult as you think.

 Section: 2. Go beyond traditional interviews

Now that we’ve identified the qualities to look for when hiring, let’s talk about how you can bring these qualities to the surface in your candidates. People tend to put their best foot forward during formal interviews, so determining whether someone truly possesses the right attitudes can be difficult.

Going beyond traditional interview processes and getting a little creative with how you vet candidates is a good way around this. Here are some suggestions:

 

Section: 3. Strengthen your online presence

Top performers are always doing their homework, so make sure they like what they find when they Google your business. Make sure your website and social media accounts are well-designed and contain sufficient information about your company.

Go to Glassdoor.com and complete your company profile if you haven’t already. Include photos and as much information as possible. Read the reviews that your employees (past and present) have written about your company. If you notice some negative reviews, discuss them with your team and see what you can do.

Before bringing on new employees, it’s best to resolve any internal issues first. The last thing you want to do is invite people in.

 Section: 4. Hire your biggest fans

Look for candidates who show a genuine interest in your brand. Brand ambassadors have a lot of clout, and your customers will notice!

Plus, because they are likely already familiar with your company’s culture and product line, onboarding will be easier.

See if you can apply this strategy to your own company. If you’re looking for new employees, reach out to your customers and fans to see if they’d like to work for you.

Section: 5. Highlight your company values

Putting your values on display aids in attracting the best candidates. So, talk about the causes you care about. Communicate what makes your company stand out and what it stands for.

Section: 6. Be realistic about the job

Both you and the applicant will be able to determine if they’re a good fit for the job if you paint an accurate picture of your company and the position. So, while it may be tempting to only talk about your store’s positive aspects, don’t oversell the job or misrepresent your business. Be open and honest about the job’s requirements and your expectations.

Section: 7. Motivate your current employees

Encourage your employees to assist you in hiring more people. Your current employees are familiar with the requirements of the position. They have a vested interest in bringing in people who will lighten rather than add to the workload.

Birds of a feather, as the cliché goes, flock together, so they are very likely to know others who are similar to them. As a result, you should consider the recommendation of the employee when considering the person they’re recommending.

Section: 8. Implement 24/7 hiring—aided by technology

The job market in retail is more competitive than it has ever been. Hourly and front-line workers have resigned due to health and safety concerns raised by the pandemic. Furthermore, employee expectations have skyrocketed, and candidates have more options than ever before.

As a result, retailers must make an extra effort to find and hire employees. Part of that entails being on the lookout for new candidates 24 hours a day, seven days a week.

But what does it mean to be “always on”? Use technology, in a nutshell.

By allowing you to schedule and conduct interviews more efficiently, video platforms help you streamline the hiring process. Recruiters are aided by solutions such as chatbots and AI-powered tools when conducting online or SMS-based interviews.

You can also use natural language processing and machine learning to display job interviews in front of potential candidates as they browse social media sites. The company is also sending notifications to people who “like” their page.

These tools and tactics enable retailers to automate steps in the recruitment and effectively get in front of potential employees at the right time.

Section: 9. Establish some system for employee performance

Developing a performance system for employees is one of the most effective ways for retailers to attract and retain the best people.

It’s a transparent tool for setting performance expectations that can be used at any point during a person’s career, from the interview to promotion. This clarity also provides a unified framework for store owners and employees, which is beneficial to teams of all sizes.

Develop rules of conduct, procedures, or employees, if you haven’t already, and document them for easy reference when hiring and evaluating your team.

Section: 10. Be a multi-channel recruiter

Today’s retailers operate in a competitive environment that necessitates foresight as well as online and social savvy. If you want to attract candidates who possess those characteristics, you should look beyond traditional channels like job boards.

Social media is well-known for its effectiveness as a recruiting tool. For example, LinkedIn has several talent solutions that can help you find, vet, and contact candidates.

While Facebook and Twitter aren’t specifically designed for recruiting, they can help you find new hires. Make a special careers tab on your Facebook page where your fans can browse and apply for jobs and use Twitter to spread the word about your openings.

Takeaway: A thorough and effective hiring process is the key to finding great employees for your retail store.

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retailcloud and Star Micronic’s mPOP

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An excerpt from October 2015’s press release:

POS SystemSOMERSET, NJ–(Marketwired – Oct 12, 2015) – With Star Micronics’ latest release of its mPOP™, Mobile Point of Purchase Solution as the first hybrid peripheral for tablet and mobile device based POS systems, industry leading ISVs (independent software vendors) have shown keen interest in incorporating this compact and sleek ‘printer and cash drawer combined‘ peripheral to their retail and hospitality software for a fully integrated POS system. ISVs create or sell software products that run on computer hardware and/or various operating systems.

Designed with unique features such as a two-inch thermal receipt printer with “Drop-In and Print” paper loading, a compact cash drawer, and enhanced cable management, the mPOP™ provides a visually appealing multi-functionality unit for small shops, cafes, florists, and bars. Simple integration and convenient Bluetooth and USB connectivity lead ISVs attracted to the mPOP™ as the ideal solution for their customers.

retailcloud (Zero POS)- voted ‘Top 10 POS solution provider in Retail CIO Magazine’, retailcloud’s “Zero POS” focuses on a retail made simple concept that enables merchants to quickly set up their POS machines in-store, easily deploy online stores, and seamlessly connect all online and offline activities. “Star mPOP™ is an excellent fit with our philosophy of retail made simple. Its clean, easy to setup design, backed by the reliability of Star, combines well with our Zero POS.” – Kevin Colaco, CEO and Founder of retailcloud “It was an amazing experience to integrate Zero POS with mPOP™ hardware. The libraries provided by Star were simple and easy to understand with good documentation and a handful of options” – Rupak Anto, Senior Product Manager

Aesthetically simple and elegant, the mPOP™ provides the ultimate point of sale solution for the new face of mPOS. For additional information, please visit the Star Micronics mPOP™ web page here.

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