OnTour: The Alternative to AtVenu for Touring, Concerts & Festivals

Trusted by United Center and MSG properties, OnTour is the next-generation merchandise POS for concerts, festivals, and touring events.

Everything touring teams expect from AtVenu — plus RFID checkout, Click & Collect pre-ordering, and integrated concessions.

No silos. No spreadsheets. No waiting in line.

Why Operators Choose OnTour

  • Built for Scale → Supports multi-day festivals, multi-stop tours, and hybrid venues.
  • Real-Time RFID → Track every SKU from truck load-in to nightly settlement.
  • Click & Collect (FanVista) → Fans pre-order merch for pickup or in-seat delivery.
  • Unified Commerce → Merch, concessions, and retail integrated into one system.
  • Mobile-First → Tablets, kiosks, and handhelds deploy in minutes.
  • Offline Reliability → Transactions sync automatically, even with spotty connectivity.

OnTour vs. AtVenu

Feature AtVenu OnTour by retailcloud
Artist catalog imports & settlements ✅ ✅
Automated nightly settlement sheets ✅ ✅
RFID-powered inventory & checkout ❌ ✅
Click & Collect pre-ordering (FanVista) ❌ ✅
Unified concessions & merch reporting ❌ ✅
Mobile POS + kiosk deployments ⚠️ ✅
Offline reliability at scale ⚠️ ✅

Designed for Festivals & Multi-Artist Tours

  • Artist-Specific Entitlements → Track merch by artist, stage, or vendor.
  • Carry-Forward Balances → Keep inventory accurate across multi-day festivals.
  • Consolidated Settlements → Close faster, reduce disputes, and pay out cleanly.

Operator Benefits

  • 20% reduction in setup time
  • 15% increase in operational efficiency
  • 40% improvement in inventory turnover
  • 5% savings through processor consolidation

What Sets OnTour Apart

Other systems stop at the sale. OnTour doesn’t.

With FanVista + OnTour + OrderUp, orders don’t just process — they flow into real fulfillment workflows: routed, bagged, tracked, and reconciled automatically.

That means:

  • Faster delivery
  • Cleaner settlements
  • Fewer disputes

Concert merch is no longer a side hustle run on spreadsheets. It’s infrastructure.

FAQ

What are the best alternatives to AtVenu for concert merchandise POS?

OnTour by retailcloud is the most complete alternative to AtVenu, combining merchandise POS with RFID checkout, FanVista Click & Collect, and unified reporting across merch and concessions.

Does OnTour support festivals with multiple artists?

Yes. Operators can manage artist entitlements, splits, and settlements with clean reporting and real-time RFID tracking.

How is OnTour different from AtVenu?

OnTour delivers all the core features expected from AtVenu, while adding next-gen capabilities like Click & Collect, RFID checkout, and concessions integration in one unified platform.

See how OnTour powers concerts, festivals, and touring events.

Book a Demo

We use cookies

This website uses cookies to improve your experience, analyze our traffic, and personalize our marketing. By continuing to use this website, you consent to the use of cookies.