FanVista: Pre-Orders & Click & Collect for Concert Merchandise

Why Fans Hate the Merch Line

Concert and festival merch should be part of the experience. But for many fans, it’s a trade-off:

• Stand in line for 30–40 minutes, or
• Miss half the show.

For operators, those long lines aren’t just a nuisance. They’re lost sales, uneven staffing, and a frustrating end to what should be a high-margin channel.

That’s where FanVista comes in.

What FanVista Does

FanVista is retailcloud’s mobile pre-order and Click & Collect solution, designed specifically for live events. It enables fans to order merchandise before or during the show, then pick it up at a designated counter, locker, or premium pickup zone.

For operators and artists, that means:

• More throughput without adding staff
• Higher per-cap revenue
• Clean, trackable settlement data

How It Works for Fans

1. Pre-Order Link Sent → Fans receive a branded link via email, SMS, or push notification before the event.
2. Catalog Browse → Full merch assortment, bundles, and exclusives available online.
3. Purchase & Pay → Fans lock in their items—reducing sellout anxiety.
4. Pickup / Delivery → Orders are bagged and ready at designated counters, lockers, or even delivered to premium seats.

Result: Fans focus on the music, not the line.

Operational Benefits

• Demand Forecasting → See what’s selling before doors open, reducing overstock and shortages.
• Bundling & Upsell → Offer curated “tour packs” (tee + tote + vinyl) to drive higher average transaction value.
• Real-Time Sync with OnTour by retailcloud → Pre-orders flow directly into nightly settlements and inventory counts.
• Custom Branding → Tailor the look and feel to the artist, tour, or festival.

Built for Festivals and Multi-Artist Events

FanVista and OnTour aren’t just for single concerts. They’re built for festivals where multiple artists sell side by side. With automated settlement sheets, artist-specific inventory entitlements, and RFID-enabled tracking, organizers can:

• Reconcile sales across 10+ artists with accuracy
• Attribute revenue by artist, stage, or merch stand
• Carry forward balances from day to day or venue to venue

For promoters and festival organizers, that means faster closes, fewer disputes, and clean data across the entire event. To learn more, visit retailcloud’s festivals and concerts solution page.

Why It Matters

Pre-orders and Click & Collect have transformed retail. Grocery, QSR, and fashion brands rely on it to drive margin and reduce friction. Live entertainment has lagged behind, but fans are ready.

At the United Center, FanVista pre-orders for VIP ticket holders ensured fans got the merch they wanted without crowding stands, and the operator got clean, trackable data that rolled straight into OnTour settlements.

The Bottom Line

For Fans: Convenience, exclusivity, and more time enjoying the show.
For Operators: Higher per capita, cleaner settlements, and smoother operations.
For Artists: Stronger engagement and better data on what fans want.
For Festivals: Multi-artist settlements simplified, with accurate reporting and fast reconciliation.

Merch lines don’t have to be part of the live event experience. With FanVista, “Click & Collect” makes sure they’re not.

FanVista FAQ: Pre-Orders & Click & Collect

What is Click & Collect for concerts?
Click & Collect for concerts lets fans pre-order merchandise before or during the show and pick it up at a designated counter, locker, or premium pickup zone. This reduces wait times, improves fan experience, and helps operators capture more sales.

How does FanVista work for pre-orders?
FanVista by retailcloud allows venues and artists to accept pre-orders with designated pickup locations or in-seat delivery. Orders are tracked with real-time workflows and notifications, and settlements integrate seamlessly with OnTour for accurate reporting.

Can FanVista help festivals manage multiple artists?
 Yes. FanVista works with OnTour to simplify multi-artist and multi-day festival operations. Each artist can have their own catalog and settlement sheet, while organizers get consolidated reporting and real-time inventory tracking across stages and stands.

How does pre-ordering boost per-cap revenue at concerts?
Pre-orders lock in sales before doors open and reduce sellout anxiety for fans. Operators can offer exclusive bundles, forecast demand more accurately, and increase average spend per fan. Venues using FanVista typically see higher per-cap and faster throughput compared to walk-up only sales.