Keeping up with the latest technological developments and e-commerce trends requires a consistent approach to ensuring customer satisfaction and a seamless shopping experience. This is when the concept of omnichannel commerce becomes relevant. By integrating different channels, the benefits of this business strategy are immense and deliver convenience and flexibility. In this blog, let us explore the key concept behind omnichannel commerce, its benefits, and the right way to derive an omnichannel strategy. 

What is Omnichannel Commerce? 

Omnichannel commerce is a business strategy that integrates multiple channels to create a convenient user experience, tailored to meet customer requirements efficiently. This multi-faceted approach unifies diverse channels, be it mobile devices, laptops, or the actual brick-and-mortar stores, and creates a continuum in sales, characterized by consistency and flexibility. 

Omnichannel POS Solutions enables seamless customer interactions across multiple channels simultaneously. For instance, omnichannel commerce makes it possible for customers to select their desired product in one channel, be it your website, and choose to resume the transaction process at a different channel at a different time, all hassle-free, seamless, and continuous. This cross-channel continuity is just one among the several features of this strategy to ensure a cohesive and personalized user experience. 

Comparing Single-Channel, Multichannel and Omnichannel Commerce

E-commerce has brought in an array of marketing strategies, each offering unique modes of selling and avenues for businesses to communicate with customers. Single-channel, multichannel and omnichannel commerce are all part of this business strategy with distinct objectives and advantages. Let us understand the key differences between these three terms. 

As the name suggests, single-channel commerce involves sales through only one channel, such as a physical store, website, or social media. The entire purchasing process takes place through the same channel. The main advantage of this approach is cost efficiency, as managing a single channel keeps expenses low and simplifies maintenance. However, its primary drawback is its limited reach, as it does not cater to customers who prefer to shop on diverse platforms. 

Multichannel commerce integrates sales across various online and offline channels, including brick-and-mortar stores, websites, apps, and social media. By engaging with customers through multiple channels, this strategy provides businesses with greater reach and visibility. Additionally, it allows businesses to test and develop targeted strategies for customers based on their preferred platforms. 

Omnichannel vs Unified Commerce: Understanding the Difference

Both omnichannel commerce and unified commerce aim to improve customer experiences across multiple sales and communication channels, but they differ in integration, execution, and customer engagement strategies.

Omnichannel Commerce

Omnichannel commerce delivers a seamless customer experience across all channels, such as physical stores, online platforms, mobile apps, and social media. Each channel operates independently but communicates with others to create a cohesive customer journey.

Unified Commerce

Unified commerce takes omnichannel to the next level by integrating all channels and backend systems (like inventory, sales, and customer data) into a single platform. It ensures real-time data sharing and a truly seamless experience.

How Does Omnichannel Commerce Work? 

Although omnichannel commerce involves various elements across different channels, it works as a connected and coordinated process. By storing, analyzing, and utilizing the data from previous interactions, users are guided toward their desired results. 

Through the synchronization of various platforms, businesses can leverage customer data and ensure that other aspects like inventory, services, and other business operations are all connected in real-time. For instance, omnichannel commerce allows customers to search for their desired products at an online store, check for their availability in nearby stores, and choose to purchase them either in-store or via home delivery. The synchronization of these multiple steps across different channels works together to deliver a comprehensive customer experience. 

Let us explore an example that illustrates the process of an omnichannel customer experience. Imagine you see an advertisement for the latest trending shirt on your way to the office. You have been planning to purchase this for some time, so you decide to browse the product online. You discover that they have a nearby store and choose to reserve the product for in-store pickup. At the store, you try it on and decide to purchase it. This simple example demonstrates how omnichannel commerce connects multiple channels, enabling seamless transition and ensuring a unified experience for the customer. 

Why Is Omnichannel Retailing Important?

As top brands compete to offer seamless, personalized experiences, customers increasingly expect the same level of convenience from all businesses. Omnichannel retailing is essential because it provides a unified experience across various touchpoints, from online shopping to in-store visits. This integration not only meets customer expectations but also strengthens brand loyalty by ensuring interactions are consistent and accessible. By adopting an omnichannel approach, brands can enhance engagement through timely and personalized interactions that ultimately drive higher conversion rates. In short, omnichannel retailing helps businesses connect with their audiences wherever they are, whenever they’re ready to engage.

Benefits of Omnichannel Commerce

Omnichannel commerce is a strong sales strategy that boosts businesses, drives sales, and strengthens customer loyalty. Here are some of the advantages of an omnichannel commerce strategy that benefits both businesses and customers. 

How to Create an Effective Omnichannel Retail Strategy? 

Bringing a shift from a single-channel to an omnichannel strategy is the best way to take your business to the next level. With proper planning and a customer-centric approach, the effort and resources required for implementation will be worthwhile in the long run. Here is how you can create the right omnichannel strategy to skyrocket your business and establish a successful brand identity. 

Future of Omnichannel Commerce

As the world witnesses the importance and growing relevance of technology in numerous fields, the future of omnichannel strategy in retail is so demanding. From the days when even online shopping was a distant dream to the present, where nearly everything seems possible, it is undoubtedly a reality that omnichannel retailing will play a major role in shaping the future of businesses. 

With no turning back, businesses should keep up with the latest trends, understand customer behavior, and explore the future of omnichannel commerce to thrive in the competitive era. Here are some key developments expected in the future of omnichannel marketing. 

  1. With transformative technologies leading the present and exploring the future, they are sure to be distinctive elements in the omnichannel retail experience. Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cloud computing, smart sensors, nanotechnology, etc. are making giant leaps every second and will take omnichannel retail to new heights.
    Moreover, omnichannel marketing powered by AI delivers more precise and efficient results. For instance, users get instant responses and customer support to their queries, ensuring them a smooth experience.
  2. Enhanced personalization is another key aspect that can shape the future of omnichannel commerce. By leveraging AI and data analytics, users get more relevant product recommendations, offers, and content and create a well-integrated shopping experience. With more companies striving to capture the audience’s attention, adopting a personalized strategy helps users navigate and find what they really need.  
  3. Voice assistance is a highly potential field that can transform and make a huge impact on the retail and e-commerce experience. It is expected that by 2025, technology will take a major step in fully developing hands-free shopping, enabling customers to use natural commands instead of typing search queries.
  4. Mobile marketing is another significant area that can have a major impact on omnichannel commerce. As the number of mobile users is comparatively larger than desktop users, leveraging this screen time for effective marketing can drive stronger engagement and conversion opportunities. 

Discover Smarter Ways to Sell with retailcloud’s Omnichannel Solutions 

From integrating customer touchpoints to driving sales and traffic, the immense potential of omnichannel commerce offers businesses the ultimate growth opportunity. Investing in omnichannel commerce strengthens your business and ensures its relevance amidst the changing trends in consumer behavior and technology. By ensuring a seamless and personalized experience, retailcloud’s omnichannel POS solutions offer advanced ways for businesses to sell smarter and deliver a connected experience. 

The omnichannel approach by retailcloud offers an integrated system that connects in-store, online, and mobile sales channels, delivering a seamless customer experience across multiple touchpoints. Here are key aspects of retailcloud’s omnichannel capabilities:

This seamless integration helps businesses offer a unified shopping experience, building customer loyalty and boosting revenue across multiple channels. By connecting in-store and online sales through streamlined operations, retailcloud delivers powerful benefits to businesses of all sizes. Schedule a demo with us today and discover how our retail POS solutions can boost your business and drive growth.

SMS marketing is a powerful tool that can be used to reach a wide audience, increase sales, and boost customer engagement.. In the digital landscape of today, businesses strive to stay ahead of the competition by embracing innovative marketing strategies. While email campaigns and social media advertising have long dominated the digital marketing platforms, SMS marketing has been overlooked as a marketing campaign.

SMS marketing presents a unique opportunity for businesses to connect with their target audience directly through text messages. These text messages can be used to drive traffic to a business’s website. Businesses can include a link to their website in their text  messages. This will allow customers to easily visit the website, learn more about the business, and play a pivotal role in driving organic traffic, improving website visibility, and ultimately boosting your online presence.

 

Why Text Marketing?

According to the following statistics, for every 100 text messages sent:

These  statistics are much higher than any other marketing campaigns as SMS marketing is personal, timely ,quick and optional.

Best Practices to Follow for an Effective SMS Marketing Campaign

Collect and analyze customer history: To send targeted text messages, retailers  need to know what the customer has purchased in the past or which store they have visited. This history tells you about the customer preferences to leverage and increase conversion rate.

Opt-in and opt-out options: Give customers the option to opt-in or opt out of receiving SMS messages from your retail business. This empowers them to control their communication preferences and ensures that you’re targeting individuals who genuinely want to hear from you. Make the opt-in process seamless and straightforward, and respect customers’ choices to foster trust and loyalty.

Keep your messages precise and include a CTA(call to action): Text messages with CTA should be short and precise to encourage customer engagement an example of CTA will be “ Limited time offer- shop today and get 10% off on your purchase”

Use a variety of messages: SMS marketing is not just about promotional offers but these messages can be reminders to use up loyalty points, birthday wishes or just a hello message to remind customers about your business.

Track your results: It is important to track the results of your SMS marketing campaigns so that you can see what is working and what is not. This will help you improve your campaigns over time to increase engagement and conversion rates.

Why Using Customer History to Do Targeted Messaging is More Effective

Customer history can be used to create more targeted and personalized SMS marketing campaigns. By understanding what the customers’ preferences are. Retailers can send them more relevant suggestions and timely messages that are more likely to be opened, clicked on, and converted. 

For example, if a customer has previously purchased a dress from your store, you could send them a text message with a special offer on a new dress or matching shoes that you just received in stock. Or, if a customer has recently viewed a product on your website, you could send them a text message with a reminder to complete their purchase. Here are some statistics on why you should use customer history for your text  marketing:

The most effective and sustainable way to collect customer history is by using a cutting-edge Point of Sales solution, retailcloud POS solution offers an SMS marketing platform that can help you create and send effective SMS marketing campaigns. retailcloud’s SMS marketing platform includes features such as:

With retailcloud solutions you can even personalize text messages further by offering customer loyalty points for their birthday and also have the ability to see customer responses and respond to them to strengthen customer relationships. With Retailcloud, you can create and send effective SMS  marketing campaigns that will help you reach your target audience, increase sales, and boost customer engagement.

Conclusion

SMS marketing is a powerful tool that can be used to reach a wide audience, increase sales, and boost customer engagement. By leveraging customer preferences and integrating them into your SMS campaigns, you can create highly targeted and personalized messages that are more likely to be successful.

Additionally, SMS marketing campaigns can generate user engagement and social signals. When customers receive a compelling SMS offer, they may share it with friends or on social media platforms, thereby increasing brand visibility and potentially attracting new customers. These social signals can positively influence your SEO rankings, as search engines consider them as indicators of brand authority and popularity.

Introduction

The new rules in Major League Baseball aimed at shortening average game times can have several impacts on merchandising and concession sales at stadiums:  MLB revealed the pitch clocks have shaved an average of 26 minutes a game to 2 hours and 36 minutes. The following are some of the ways that game day sales have been impacted.

Reduced sales volume: With shorter game times, fans will spend less time in the stadium, which could lead to fewer opportunities for them to purchase merchandise and concessions. This may result in a decrease in overall sales volume.

Shift in spending patterns: As fans adapt to the new game duration, they may alter their spending habits. For example, they might make quicker purchases before the game or during breaks, rather than casually browsing and buying items throughout the game. This could lead to increased sales in specific periods, such as pre-game or between innings.

Focus on efficiency: With a shift in buying habits, stadium operators can increase the efficiency of their merchandising and concession operations with sports and entertainment POS systems. This could include streamlining product offerings or offering item of the day promotions, optimizing staffing, and adopting technology to speed up transactions. 

Changes in pricing: Stadiums may adjust their pricing strategies to compensate for the potential decrease in sales volume. This could involve offering discounts or promotions to encourage fans to spend more in a shorter time frame, or even increasing prices to maintain revenue levels.

Increased emphasis on fan experience: To keep fans engaged and spending during shorter games, stadiums may invest more in enhancing the overall fan experience with premium suites in seating. This could include offering unique or limited-edition merchandise, creating innovative food and beverage options, or providing interactive experiences that encourage fans to visit concession stands and merchandise outlets.

Off-stadium sales: Teams and stadiums might also increase their focus on online and off-stadium sales channels to offset potential losses from decreased in-stadium sales. This could involve improving their online stores, offering exclusive online deals, or partnering with local retailers for co-branded merchandise.

Ultimately, the impact of the new rules on merchandising and concession sales at a stadium will depend on how well teams and stadium operators adapt to the changes and implement strategies to maintain or increase sales in the new environment. Improving the fan experience with improved checkout efficiency, allowing fans to return to their seats will be paramount.

 

Tech for Faster Stadium Sales

To speed up transaction times in merchandising at stadiums and improve the overall fan experience, there are several technologies that can be adopted:

RFID technology: Integrating RFID tags into merchandise and using RFID scanners at the point of sale can expedite the checkout process by instantly updating inventory and allowing for quicker transactions.

Mobile ordering apps: Fans can use their smartphones to pre-order and pay for merchandise, allowing them to skip lines and simply pick up their items at designated locations or have them delivered to their seats.

Self-service kiosks: Equipped with touchscreens and payment processing systems, these kiosks enable fans to quickly place orders and pay for merchandise without waiting in line at traditional counters.

Automated inventory management: Smart inventory systems can help ensure merchandise is always in stock and readily available, reducing wait times for items to be retrieved from storage.

In-seat merchandise: Installing small vending machines or merchandise storage lockers near seating areas can allow fans to quickly purchase items without leaving their seats.

Digital wallets: By creating a digital wallet or a stadium-specific currency, fans can preload money onto their accounts for faster transactions at merchandise stands.

Queue management: Implementing queue management systems, like virtual queuing or line-monitoring apps, can help distribute customers evenly among available service points and reduce wait times. Giving fas access to approximate wait times at different stands can also help them plan their purchasing trips

Augmented reality (AR) shopping: AR can allow fans to virtually try on merchandise and make purchases from their seats, eliminating the need to visit a physical store or stand.

By adopting these technologies, stadiums can create a more efficient merchandising experience for fans, allowing them to spend less time waiting in line and more time enjoying the event.

Tech for Faster Stadium Sales

 

Item of the Day

Determining the Item of the day sales can be complicated, ideally they should create an urgency for fans to buy a specific item without cannibalizing existing sales, you can follow a systematic approach that leverages data and considers various factors. Here’s an algorithm to help you identify the “Item of the Day” for each game:

Collect data: Gather historical sales data for all items in your inventory. Ideally, you should have data for the past few seasons to better understand sales trends and customer preferences. Also, take note of any special events or promotions that might have influenced sales.

Determine item popularity: Calculate the average sales per game for each item. Rank them according to their popularity. This will help you identify the items that are selling well and those that need a boost.

Identify slow-moving items: From the ranked list, identify items that have a low sales volume per game and could benefit from being the “Item of the Day.”

Factor in seasonality and trends: Consider the time of the year, special events, or other trends that might affect item popularity. For example, if your team has a rivalry game coming up, you might want to promote items related to that rivalry.

Create a non-repeating schedule: Once you have identified a pool of items that can be featured as the “Item of the Day,” create a schedule for the 81 home games that ensures no item is repeated.

Set a discount strategy: Determine the discount percentage or pricing strategy for each “Item of the Day.” You might want to offer a higher discount for slow-moving items or lower discounts for more popular items to avoid cannibalizing sales.

Monitor and adjust: Track the sales performance of the “Item of the Day” and compare it with historical sales data. If you notice any negative impact on overall sales, adjust your strategy accordingly.

Quickbooks Desktop Alternatives: Why Choose ZeroPOS over QuickBooks Desktop POS?

Quickbooks desktop alternatives are more essential as businesses evolve. While QuickBooks Desktop has long been a trusted tool for accounting, many companies now seek flexible, cloud-based solutions that provide greater accessibility and collaboration options. With the growing trend towards remote work, cloud accounting software enables teams to access financial data securely from anywhere, eliminating the need for local installations and maintenance. Additionally, some businesses find that QuickBooks Desktop lacks industry-specific features or scalability options as they grow, leading them to explore other platforms that offer specialized functionalities.

Alternative accounting software can also provide a more budget-friendly option for small businesses or freelancers who need streamlined features without the higher costs. Consequently, there’s a strong demand for QuickBooks Desktop alternatives that offer robust, scalable, and mobile-friendly accounting solutions to meet today’s dynamic business needs.

retailcloud’s ZeroPOS is an all in one point of sale software that has been designed with today’s retailers in mind. Conduct and manage all aspects of your business with the one, easy to use system. retailcloud gives you less to worry about and more time to spend growing your business.

Key Features of ZeroPOS: 

-Processor-agnostic Solution with Dual Pricing Capability

-Multiple Support Channels i.e. Phone, Chat and Email

-Intuitive Cashier Experience

-Multiple Tender Options and Tap Pay

-Robust Inventory Management

-Powerful CRM with In-house Loyalty and Gift Cards

-Dynamic Employee Management

-Muli-location Capabilities

-Insightful Reporting

-Mobile App and Clienteling Toolkit

-Cloud-based Back Office with Real-time Updates

How does ZeroPOS’s QuickBooks Integration Work?

ZeroPOS, a cloud based pos system, is a full suite of management tools that streamlines payment processing, inventory management, and other business operations. Integration to QuickBooks Online allows you to manage your finances with ease.

Gain Sales Reporting

ZeroPOS pushes all data to QuickBooks Online as transactions are processed throughout the day. This allows you to view sales activity in QuickBooks and effectively gauge your business’ performance based on accurate financial reconciliation.

Simplify Inventory Management

With ZeroPOS you have a full suite of inventory management in one system. From purchase orders, to receiving, selling and adjusting, you can track where your inventory is at all times. Integrated with QuickBooks Online, you can make more informed decisions with your inventory management and increase profits.

Accurately Track Income and Expenses

Tracking your profits and losses, as well as your invoices and house accounts has never been easier with ZeroPOS and QuickBooks. Streamline your accounting activities and record-keeping!

Embrace the Ideal POS Solution with retailcloud

retailcloud’s integration with QuickBooks Online makes it the ideal cloud POS solution for those who have worked with QuickBooks Desktop POS. As QuickBooks moves to discontinue their POS, retailcloud is proud to offer a turnkey solution that allows merchants to gain sales reporting, simplify inventory management, and accurately track income and expenses: allowing them to take advantage of the accounting and financial management tools in QuickBooks Online. 

One of the most difficult aspects of being a retailer is inventory management. It is, however, one of the most crucial aspect. It’s impossible to understand your company’s financial situation unless you have a good understanding of how much your inventory is worth.

Retailers can build an accurate picture of how much their inventory costs them over time by performing regular inventory valuations — and how the value of this asset affects their tax obligations and profitability.

In this post, we will define inventory valuation and the various inventory valuation methods that retailers can use for inventory accounting.

In this post, we will define inventory valuation and the various inventory valuation methods that retailers can use for inventory accounting.

What is inventory valuation?

The majority of merchants will have a significant amount of capital invested in their inventory (particularly if they use a Just in Case [JIC] inventory management approach), so knowing the worth of your present assets and how they affect your profitability is critical.

Inventory valuation is an important aspect of inventory accounting that allows you to determine the worth of unsold inventory. Understanding inventory value is crucial when generating end-of-year financial accounts for cash flow and tax purposes, among other things.

In conclusion, inventory valuation is used to determine your total gross profits, which are influenced by your total cost of goods sold (COGS). This will either inflate or deflate your profits, depending on how your inventory is priced and the cost flow assumption you apply.

To properly value your inventory, you must account for all costs associated with acquiring and preparing goods for sale, as well as the purchase price (excluding indirect costs such as marketing or administration). This includes the following:

Understanding the value of your inventory goods will help you make future purchasing decisions and establish whether your present inventory management strategy is effective. To help control changes in the market rate of your inventory, there are a variety of inventory valuation methods available, albeit the most appropriate strategy will depend on the type of your organization

What is the significance of inventory valuation in the retail industry?

COGS is a term that refers to the cost of goods sold. Depending on which inventory valuation technique your retail business employs, COGS will vary. 

The less you can assign to the cost of goods sold, the higher the closing inventory valuation. This is why it’s critical to ensure that you’re appropriately pricing your inventory, otherwise your entire profitability will suffer.

Making the best markdowns/restocking decisions. You need to know how much your inventory costs you in order to price your products appropriately and make a decent profit margin. This has an impact on markdown decisions, especially if you have surplus inventory that needs to be sold before depreciation sets in. You may calculate your business’s minimum profit margin by using the correct inventory valuation method.

What are the various methods for valuing inventory and how do they work?

It’s crucial to understand the difference between using an inventory valuation method for accounting and using it as an inventory system. For example, in order to employ FIFO for inventory valuation, a company does not have to sell things on a first-in, first-out basis.

Which technique of inventory valuation is appropriate for your retail store?

Choosing the best inventory valuation method for your retail firm is dependent on a number of criteria, including:

Key Takeaways

Inventory is one of the most important parts of the jigsaw when it comes to running a business, and it’s crucial that you adopt the correct valuation plan to help your company expand and profit. You may acquire a strong handle on your business’s profitability and be better by employing one of the four inventory valuation methods discussed above. When it comes to making important decisions about your brand’s future, you should be well-informed.

Retail is a tough business and hiring the right people to help you meet your goals is seemingly impossible. It can feel like there’s a revolving door in retail where everyone is always looking for their next job opportunity. Employees are looking for more than just a paycheck — they’re looking to be engaged, productive, and happy on the job. This article will discuss 10 tips that any retailer can use when hiring new employees.

Section: 1. Hire for attitude and train for skill

What should you look for when hiring retail workers? Experts advise you to keep an eye out for people who are (or have been):

It’s a tall order, but many of these characteristics overlap, so finding people who exhibit a few of these attitudes may not be as difficult as you think.

 Section: 2. Go beyond traditional interviews

Now that we’ve identified the qualities to look for when hiring, let’s talk about how you can bring these qualities to the surface in your candidates. People tend to put their best foot forward during formal interviews, so determining whether someone truly possesses the right attitudes can be difficult.

Going beyond traditional interview processes and getting a little creative with how you vet candidates is a good way around this. Here are some suggestions:

 

Section: 3. Strengthen your online presence

Top performers are always doing their homework, so make sure they like what they find when they Google your business. Make sure your website and social media accounts are well-designed and contain sufficient information about your company.

Go to Glassdoor.com and complete your company profile if you haven’t already. Include photos and as much information as possible. Read the reviews that your employees (past and present) have written about your company. If you notice some negative reviews, discuss them with your team and see what you can do.

Before bringing on new employees, it’s best to resolve any internal issues first. The last thing you want to do is invite people in.

 Section: 4. Hire your biggest fans

Look for candidates who show a genuine interest in your brand. Brand ambassadors have a lot of clout, and your customers will notice!

Plus, because they are likely already familiar with your company’s culture and product line, onboarding will be easier.

See if you can apply this strategy to your own company. If you’re looking for new employees, reach out to your customers and fans to see if they’d like to work for you.

Section: 5. Highlight your company values

Putting your values on display aids in attracting the best candidates. So, talk about the causes you care about. Communicate what makes your company stand out and what it stands for.

Section: 6. Be realistic about the job

Both you and the applicant will be able to determine if they’re a good fit for the job if you paint an accurate picture of your company and the position. So, while it may be tempting to only talk about your store’s positive aspects, don’t oversell the job or misrepresent your business. Be open and honest about the job’s requirements and your expectations.

Section: 7. Motivate your current employees

Encourage your employees to assist you in hiring more people. Your current employees are familiar with the requirements of the position. They have a vested interest in bringing in people who will lighten rather than add to the workload.

Birds of a feather, as the cliché goes, flock together, so they are very likely to know others who are similar to them. As a result, you should consider the recommendation of the employee when considering the person they’re recommending.

Section: 8. Implement 24/7 hiring—aided by technology

The job market in retail is more competitive than it has ever been. Hourly and front-line workers have resigned due to health and safety concerns raised by the pandemic. Furthermore, employee expectations have skyrocketed, and candidates have more options than ever before.

As a result, retailers must make an extra effort to find and hire employees. Part of that entails being on the lookout for new candidates 24 hours a day, seven days a week.

But what does it mean to be “always on”? Use technology, in a nutshell.

By allowing you to schedule and conduct interviews more efficiently, video platforms help you streamline the hiring process. Recruiters are aided by solutions such as chatbots and AI-powered tools when conducting online or SMS-based interviews.

You can also use natural language processing and machine learning to display job interviews in front of potential candidates as they browse social media sites. The company is also sending notifications to people who “like” their page.

These tools and tactics enable retailers to automate steps in the recruitment and effectively get in front of potential employees at the right time.

Section: 9. Establish some system for employee performance

Developing a performance system for employees is one of the most effective ways for retailers to attract and retain the best people.

It’s a transparent tool for setting performance expectations that can be used at any point during a person’s career, from the interview to promotion. This clarity also provides a unified framework for store owners and employees, which is beneficial to teams of all sizes.

Develop rules of conduct, procedures, or employees, if you haven’t already, and document them for easy reference when hiring and evaluating your team.

Section: 10. Be a multi-channel recruiter

Today’s retailers operate in a competitive environment that necessitates foresight as well as online and social savvy. If you want to attract candidates who possess those characteristics, you should look beyond traditional channels like job boards.

Social media is well-known for its effectiveness as a recruiting tool. For example, LinkedIn has several talent solutions that can help you find, vet, and contact candidates.

While Facebook and Twitter aren’t specifically designed for recruiting, they can help you find new hires. Make a special careers tab on your Facebook page where your fans can browse and apply for jobs and use Twitter to spread the word about your openings.

Takeaway: A thorough and effective hiring process is the key to finding great employees for your retail store.

Omnichannel and multi-channel are two distinct approaches to marketing and customer engagement, each focusing on connecting with customers through multiple platforms. The primary difference lies in their level of integration and the customer experience they aim to deliver.

What is omnichannel?

Adopting an omni-channel approach in your marketing, sales, and service strategies has plenty of benefits. It helps you build a unified customer experience and streamline data collection, which makes it easier to generate high-quality leads, close deals faster, and deliver the best possible customer service.

The term multi-channel refers to several different channels working independently from one another. For example, a company may use email to send out newsletters while simultaneously running an AdWords campaign and posting on social media. The success of each channel is measured separately as well. Multi-channel also means that customers may have an experience with multiple channels at once.

Omni-channel refers to all channels working together in harmony to provide a seamless customer experience. The goal for companies using omni-channel is to deliver a consistent message across all channels.

Omni-channel vs. Multi-Channel

The terms omni-channel and multi-channel are often used interchangeably, but there is a big difference between the two. Multi channel marketing refers to using multiple channels or platforms. You may be using email marketing to nurture leads, social media ads to drive traffic to your site, and a chatbot on your website to answer questions and provide support services. These are all different channels that you are using, but there is no integration between them. They operate independently of each other.

Omni-channel is the strategy of using multiple channels to deliver a consistent brand experience to customers. Multi-channel, on the other hand, is a way to describe the interconnectedness of customer interactions with brands across different touchpoints. These touchpoints include mobile marketing, engaging social media campaigns, and a well-designed website. All omni-channel experiences will use these channels, but not all multi-channel experiences are considered omni-channel. 

There are a ton of benefits to using omni-channel and multi-channel:

Cater to more customers

This is a customer-centric approach that’s focused on the experience. It means you’re not just creating a strategy for a single channel, but instead, one that will work across multiple channels. This means you need to be present wherever your customer is present. Your customers can be at home on the couch, at work in the break room, or out and about at a local store. As they move from one place to another, they can still find you there, too.

Increase your profits

The retail experience is about to undergo a major shift as consumers are going to be able to shop anywhere, anytime. Consumers want a unified shopping experience when they’re ready to make a purchase, and will expect their favorite brands to offer a consistent shopping experience across multiple platforms and channels. By offering a seamless service across multiple channels you’ll be able to attract more customers, but also build a stronger relationship with them, making it easier for them to buy from you again and again.

Improve customer experience

Omnichannel ecommerce is about creating a seamless and consistent experience for the customer across all channels, both digital and physical. The key to a successful omnichannel strategy is consistency in delivering the same personalized experience to customers across all touchpoints and channels.

Multi-channel is about offering your customers options when it comes to how they want to interact with your brand. Enabling customers to contact you through multiple channels such as the phone, email, or social media, or allowing them to purchase products through your website, mobile app or in-store. Multi-channel allows customers to get in touch with you on their own terms.

With the rise of ecommerce and new channels, an Omnichannel POS Solutions has become imperative for retailers. It’s a system that allows direct sellers to provide customers with an integrated shopping experience that crosses multiple physical and digital channels. This is the future of retail customer experience.
Don’t know where to start? Contact our team info@retailcloud.com to get your own omnichannel solution.

  1. Omnichannel

Although retailers are increasingly using the digital channel to reach consumers, they’re not closing their physical stores—which is where an integrated solution comes in. New technology makes it possible to shift digital and physical inventory seamlessly and deliver a seamless buying experience to shoppers. 

What’s more, an integrated solution can help you streamline your back- and front-of-house operations. An omnichannel sales system will help you expand your market reach and keep items moving through your distribution channels. Some business owners and marketing managers are daunted by the prospects of trying to reach out to customers using multiple channels and media, but an omni-literate strategy can change all that.

  1. Flexible Pick-up and Shipping options

Many online shoppers would rather have products delivered than picked up locally, but only a small percentage of eCommerce retailers offer same-day delivery and most retailers are missing out on the opportunity to deliver quickly.

Most of us are busy and don’t have time to run all over town, so we’re getting more and more of our stuff delivered right to our doorsteps. But if you want to gain the highest possible number of loyal customers, you need to offer flexible pickup and delivery options so that you are able to cater to more customers!

  1. Automated technology

Retailers have a big challenge ahead as a lack of workers could make it harder to keep up with increased demand. To make sure they can handle more customers, many retailers are turning to technology to do some menial tasks as they try to find ways to reduce their cost.

 Three areas where retailers say they will most benefit from automated technology are: streamlining the way they manage orders, running customer loyalty programs, and communicating with customers. Retailers who want to hire more employees should consider investing in software that helps automate these tasks.

  1. Online shopping is here to stay

If you’re a retailer, it’s important to make a good impression on your customers by providing an excellent selection of products in your store and creating opportunities for shoppers to connect with you online. 

Today, the number of shoppers who shop online are in a steady incline so establishing an online presence and maintaining a local presence is key. E-commerce is a powerful tool for retailers, who can benefit from the reach and convenience that Internet sales provide.

  1. Social commerce – shoppable images and videos

As social media becomes the primary place for consumers to shop, retailers are increasingly selling through channels such as Instagram and Pinterest. Retailers are bringing together multiple sales channels to stay competitive in today’s evolving retail landscape.

Social shopping trends show no signs of slowing down, Facebook and Instagram continue to be the most lucrative platforms for retailers to sell on. As consumers continue to connect with brands and retailers on their favorite social media platforms, more retailers are turning to those platforms in order to drive inevitable increases in sales.

retailcloud is pioneering omnichannel order management solutions that provides businesses of all sizes access to tablet, windows and phone solutions with API integration to ERP and ecommerce systems. retailcloud provides retailers a way to increase sales, better manage inventory, collect valuable data on the shopping habits of their customers and much more. The system is scalable and grows with your business. Interested in knowing more about retailcloud’s solutions? You may contact us directly at sales@retailcloud.com

Setting up a point of sale system, or POS, is something that most people in retail or any brick-and-mortar company will do at some point. POS systems are one of the most basic parts of any business and have become essential to seamless transactions. 

But it has changed through the years to adapt to evolving trends in business and commerce. 

Particularly, the rise of digital and e-commerce changed the landscape of point-of-sale systems. POS software now has to adapt to the growing digitization of business practices and technologies. Sometimes, it might not be that easy. 

Still, we need to move with the changes if we want our businesses to stay efficient and relevant in this new era of technology.  

8 Common POS Software Challenges and Solutions

Point-of-sales software should generally be straightforward, but much like any solution, it can come with a few hiccups. Let’s discuss some of the most common POS software challenges today and how to overcome them. 

1. Picking the Wrong System for Your Business

Before learning how to set up a POS system and maximize it, we first need to choose the right system for the business. Choosing the best fit for your operations is a crucial decision to avoid headaches switching systems too often. While it’s not a crime to change POS software every year or so, it can become quite inefficient at some point. 

To get the best system for your context, research is your best friend. Get up to three options that fit your business best and make a comparison. 

Not all POS systems are created equal. Sometimes the best solution for another business might not be the best for you. Know what your non-negotiables are in terms of feature, pricing, and support, and decide based on your contingent needs and requirements.

2. Lack of Mobility

Mobile POS systems are slowly becoming the norm. The volume of mobile POS transactions was expected to reach US$2,466,606 in 2021.

Traditional POS systems were bulky, and they only stayed in one location. If that system gets broken, it’s difficult to gain its data back. 

Using a mobile system that can connect with a tablet or phone has all kinds of benefits. Personnel can carry the POS system around and bring them to the customer instead of having the customer come to a counter. It also takes up less space and weighs less, which could provide some flexibility to our employees. 

Given that mobile retail is up like never before, it might be good to consider switching to a mobile POS system. However, mobile devices do have their downsides. For instance, they’re easier to steal or misplace. To avoid this, policies should be in place to steward the hardware better. Have a safe place to store the POS system to avoid theft— somewhere out of sight and preferably with a fastening or enclosure.

3. Data Security Threats

Part of any POS implementation checklist should be security. And that shouldn’t only include the physical security of the hardware but also the data and digital aspects too. 

Cybersecurity is becoming a prevalent form of crime in today’s digital era. Identity theft, data breaches, and malicious hacking are becoming more of a threat. 

To avoid any data or cybersecurity threats, business owners and retailers should always choose a POS system with basic security features, such as data encryption and two-step verification. Use complex passwords for logins and enable any pin number setups where possible. There’s no such thing as “overkill” when it comes to data security.

4. Manual Tracking of Promotions and Offers

Integrating day-to-day sales and transactions with marketing campaigns is a must for smooth business operations to avoid confusion and customer concerns. One of the basic POS features every retailer should require in a system is a promotion and offer tracker. It’s always best practice to connect promotions with POS systems. Find a system that has an in-build promotions tracker. This feature will take care of applying any discounts or offers to ensure that they’re tracked accordingly for accounting and inventory purposes, which leads to the next challenge that business owners and retailers face with POS systems.

5. Time Lost on Inventory Tracking

Dealing with inventory management can be an arduous task without the help of tools and systems. The key to saving time and getting more accurate results in inventory counting and management is to ditch manual systems and automate it. POS systems can actually be a great way to streamline this process. Most, if not all, of the best POS systems today have an inventory management feature that helps log product inventory and update it as sales go out. 

For any business with product inventory, the temptation is to skip this feature in your point-of-sale systems. But doing so is doing your business and employees a huge disservice. Inventory management can help save a lot of time from manually tracking product stocks. It also removes any errors that could lead to deadweight loss and sales discrepancies. Set up your inventory tracker and integrate them with your inventory systems to keep a better account of product stocks. 

6. Not Using Data and Analytics

In this day and age ruled by big data, businesses need to learn to leverage data and analytics to make better business decisions. The numbers don’t lie, and they can help point out what’s working and what’s not. Data around sales, purchase returns, customer feedback, and so on can provide valuable insight to help businesses delight customers and improve business metrics. Leverage your POS system’s data and analytics by using them as benchmarks in strategy meetings and planning sessions. 

7. Ecommerce Integration Disconnected from Store Ops

E-retail sales are now hitting $4.2 trillion worldwide. So it only makes sense that POS systems should integrate with e-commerce platforms. Seamless integrations to an online shop will allow POS software to automatically gather and track sales data, order details, and fulfillment requirements in one platform. 

This way, it becomes easier for staff to stay on top of orders, given that all transactions land on one platform instead of two. This integration also makes it possible to make comparisons between brick-and-mortar performance with online ones. 

8. Ignoring Customer Insight and Feedback

Recently, POS systems have also started integrating with live chat software to streamline customer service and feedback channels with point-of-sale tools. This integration allows businesses to respond more proactively to complaints and concerns for faster resolution. 

Customer support is a vital part of business growth and operations. It helps extend the customer lifetime value by ensuring long-term trust-based relationships with clients. Leveraging on any software, systems, or features that can help improve customer insight and feedback gathering can equip businesses with the necessary information to build those long-lasting business relationships.

Cloud-based POS Systems

The far majority of businesses today still use on-site POS systems. But up to 28% of retailers said that they would be switching to retail cloud-based POS software in the near future. Accordingly, your business might want to consider learning how to implement a POS system on a cloud-based solution as it provides an array of other benefits and advantages to your business like flexibility, data access from anywhere, and seamless communication between POS systems from multiple sites.

All this to say, point-of-sales is changing fast along with the needs, priorities, and challenges that businesses today face. We need to be on the lookout for where e-commerce and business solutions will be going this 2022 and beyond to stay ahead of the innovation curve. Doing that will keep your business relevant and competent in the immediate and beyond.

Restaurants have higher numbers of employees and customers than small businesses. It requires operating a business in various locations — whether owned or franchised — to manage their schedules and work shifts simultaneously. To operate a restaurant, the business owner should possess great managerial, accounting, human resources, marketing and HR administration skills in addition to the ability to make delicious food.

  1. Modifiers

Modifiers are a great way to add more details on an order, such as desired side dishes or preferred cooking temperature. They can be added to orders in the Modifier section, which you access by clicking on the Shopping Cart menu and selecting Modify Orders.

  1. Sales by Employee

Sales Per Employee Ratio aims at understanding the productivity of the employees. This ratio basically helps in keeping track of the relationship between a company’s number of salespersons and their total revenues, and even makes it easier to payout tips to the correct employee as well.

  1. Kitchen Routing

You want your POS system to have kitchen routing so that your order gets sent to the right station, this is especially important if you want certain orders to be sent to the bar or to the kitchen. It streamlines the order preparation process and makes things simpler for your staff.

  1. Split Check

Being able to split checks is a feature that you need so that your restaurant can offer different ways to make payments.This can range from splitting the bill between multiple cards or splitting amounts between cash and card. You want a point of sale that offers as many flexible payment options as possible so that you can cater and appeal to more customers.

  1. Tip Reporting/Paper/Glass

Being able to generate tip reports and receive tips on glass is an important feature that you need from your POS system. This allows you to keep a record of the tips received by your employees at the end of their shift, and you are aware of who to pay it out to. It is good to know and keep track of your tips so that your business is not scrambling during tax season.

  1. Time-Based Menu

If you have different menu items available at certain times, at different prices, or if you have Happy Hour, having a time-based menu is a very helpful feature. This is especially helpful for your employees so that they don’t have to manually enter the appropriate prices when they are set to change.

  1. Online Ordering, Curbside Pickup and Delivery

In order to maximize your profits, you have to build an online presence as well. People nowadays are taking convenience into account so offering guests the ability to place their orders online and get it delivered to their doorstep is a huge deciding factor on whether or not they will take their business to your restaurant.

  1. Online Ordering Integration

Online ordering integration is an important feature that you must have if you already have an online ordering website. There are online ordering solutions like retailcloud’s, that can even route online orders to the kitchen display screen or to a kitchen printer so that you can immediately start preparing the order.
We can help you find the right solution for your restaurant, shoot us an email at sales@retailcloud.com and we can get you started on the right track!

No matter the size of your business, you need to make sure your POS system offers everything you need. In this article, we’re going to highlight some of the best POS system features out there.

  1. Time and attendance

Time and attendance is a way to verify that your employees are working at the hours they are paid for. It helps in the calculation of employee payroll and to prevent absenteeism. Managing time and attendance manually, though, can be challenging without an integrated solution.

  1. Unlimited Products

With retailcloud, there is no limit to the number of products you can have. Nor do you pay any additional fees for adding a large number of products in your store. Instead, you pay the same fixed monthly fee you would have paid even if you had just 10 or 20 products. This way, it doesn’t cost more to have many products rather than only a few. You’ll also never be charged an extra fee for having a large number of products like other eCommerce solutions do.

  1. Loyalty Program

A loyalty program is a business tool that gives you an advantage by encouraging customers to shop with you more frequently. This form of marketing encourages customers to remain loyal to your business and use the services or products that your store or restaurant has to offer. Loyalty programs have proven to be successful when implemented correctly. They are often used in retail or restaurants, but they can also help corporations and even non-profits.

  1. Barcode Printing

If you have a retail business, chances are there’s inventory involved. You need to know what came in, what’s going out and exactly where it is at all times. Barcode scanning can ensure that everything is accounted for and managed effectively throughout your entire organization. It also helps in printing barcodes for your items so that you can easily scan it without having to manually enter the price or SKU numbers.

  1. Multi Item Discount/Promos

Discounts and promos are never a bad idea when it comes to marketing your store. It’s one of the most effective ways to bring in new customers, save money on your marketing budget and help you cash in on more sales. It’s also quite straightforward to implement and provides your customers an incentive which makes it a no-brainer for most retail businesses out there. Choosing a POS system that can offer flexible discounts would be a great choice.

  1. Product Variance & Matrix

Having a product variance and matrix is important so that you can store information about your products. It is a great feature for better inventory management so that you can input and classify by attributes or categories. 

  1. Quickpick Options

Having Quickpick buttons on your POS are important so that you can quickly add non-scannable items to the customers’ cart. Items that are too large, too small, or best sellers are great items to have their own quick pick buttons.

  1. Curbside Pickup/Shipping/Online

Online shopping is bigger than ever so having an online presence is very important for a business. You would want to choose a point of sale software that has online integration so that your sales are updated in real time and reflect your inventory accurately. Offering shipping and curbside pickup options are also ways to easily boost your sales since more people are choosing the most convenient shopping options now and more and more stores are adapting as well.

There are more features that would certainly help you run your business more efficiently, we can help you with that! Shoot us an email and connect with one of our POS experts today.

Layaway is a popular option for many retailers that want to sell more items to their customers. According to a recent survey, over ¾ of the people agreed that layaway was very important for large-ticket purchases. They liked this option because it allowed them to avoid borrowing money from credit cards, since the large purchase items could be paid off in installments.

What is Layaway?

Layaway is a program through which shoppers can reserve items that aren’t immediately available at the time of purchase, paying a set amount over a period of time until they pay off the item. If a customer fails to pay off the full price of an item by the end of the term, then it is usually either forfeited, and storage and other costs are incurred.

When deciding on a layaway plan, ensure you balance several factors. First, layaway duration should be proportional with storage needs. Next, the costs associated with layaway must also be considered: it could lead to losses in your margins. Lastly, consider allowing customers to place both sale items and non-sale items on layaway; but carefully consider that service fees may need to be collected. Overall, understand that there are state laws regulating these types of plans.

Why is offering Layaway beneficial?

Layaway programs provide customers with a unique option to shop—they can have what they want, when they want it. By providing layaway options, retailers are able to increase revenue and improve the overall customer experience. Let’s take a closer look at the benefits it offers:

  1. No Interest Charge

No interest charges make layaway cheaper than using a credit card. That is always the better option than swiping a card that has high interest rates, with a layaway option they can make smaller payments without paying extra.

  1. Flexible Payment Plans

Installments are a great alternative to offering a store credit card or credit plan because offering different payment options makes your business look generous and trustworthy. 

  1. Builds Customer Loyalty

Since offering installment payments are attractive to consumers, it will help in your brand’s image as well as making your products more affordable for more people. Offering different types of promotions or incentives such as  gifts with purchase to people who spend a certain amount or purchase a certain item at your store can also be a great way to boost your customers’ spending.

  1. Compete with today’s ‘Buy Now, Pay Later’ Programs

There are plenty of different online payment programs available in the last few years with fintech companies offering interest free payments with increased limits after customers pay on time after a certain amount of time which has been proven to be an effective method to increase sales for businesses. Offering your own payment plan is a great way to keep all of your profits instead of losing a percentage to third party payment companies.

In today’s economy, offering a layaway option can help your business stand out from the competition as well as provide your customers with more payment options.

Customer service is one of the most important factors in the success of the retail business. Positive customer service will contribute to the overall growth of a business. Improving customer service can help a business grow, increase sales and profits, and lower operating costs.

Importance of Customer Service

Businesses that deliver poor customer service often have unhappy customers who will not return or recommend them to others. That means they also have lower chances for expanding their business by word-of-mouth marketing. Moreover, the price businesses must pay for poor performance is actually high since they don’t get repeat visits from their customers and consequently lose out on opportunities to make more money through repeat purchases.

Here are 7 ways to improve your retail customer service:

1. Listen to your Customers’ Feedback

Customers are the experts of their own needs and they know the best way to solve those needs. Make sure you listen to what they have to say and then work on fixing those problems.

2. Satisfy Customers’ Needs and Expectations

Aim to satisfy your customers as best as you can by getting their satisfaction surveys to see what you are doing right or wrong, then make changes accordingly.

3. React Quickly to Customers’ Questions or Concerns

When your customers have any questions or concerns, it is very important that you keep them informed about the progress of their orders. If you cannot respond immediately, assure them that you will get back to them soon.

4. Train Your Employees on Customer Service

To improve the customer service of your retail business, make sure your employees are trained on how to deliver outstanding customer service. Make sure they include what to say, how to say it, and what not to say in their training program.

5. Commit to Providing Excellent Customer Service with First Impressions

Creating a positive first impression will help set the scene for building trust with new customers or clients with whom you are working towards building long-term relationships. The key is that it must be consistent throughout the company’s operation.

6. Offer Personalized Service

Personalized service builds a good foundation of customer loyalty. This is especially true when it comes to retaining your existing customers and acquiring new ones. Consider each customer as an individual with a set of unique needs and wants that will determine the way you work with them.

7. Use Technology to Improve Customer Service

You can use technology, such as online ordering systems, to improve your customer service operations and increase efficiency. Online shopping has been increasing in popularity these days, so it is important to keep things simple and easy for the customers while they shop online or over the phone. Make sure you have a website that represents your brand values and vision.

Conclusion

Without professional help and smart tools, it is almost impossible to improve customer service. A little investment in the right tools can help you to take your business to a whole new level. Giving your customers the needed information and service is the only way to make things better for your business and the customers.

Each year, over $1 trillion worth of goods and services are shipped by businesses across the globe with help of different order fulfillment technologies and strategies.

But not all companies can afford to hire a call center or follow up on every order manually. This problem is especially severe for growing e-commerce companies and smaller brick-and-mortar stores. As a result, many owners turn to humans who work at home as virtual assistants (VA). These operatives answer customer calls or handle orders that come into their inboxes via email or automated voice system; however, there’s one simple step they often neglect: little things like storing the information about each order in your database.

How to Make Order Fulfillment Easier?

Instead of sticking to these traditional methods of order fulfillment, retail stores should consider the latest and improved solutions. The use of affordable online ordering solutions and many other advanced solutions can make the whole process a lot more efficient and easier. Here are a few steps that retail stores should implement for easier online order fulfillment:

1. Use Smart Online Ordering Solutions

There is one thing that most modern order fulfillment systems have in common: better and faster communication with customers. With these solutions, each retailer can build its own website and integrate it with the most popular online shopping carts and inventory management systems. They can even make it open for mobile devices, thus making the whole process of order fulfillment easier and more pleasant for the customers.

2. Use Automated Voice System

Many online retail companies still stick to traditional ways of showing off their products to customers by posting them on a website or sending brochures in mailboxes. They do not realize that every new customer is an opportunity to expand your business and generate more sales. Instead of wasting time and effort on paper, coupons, and other marketing materials, online retailers should integrate a fully automated voice system in their ordering software. 

3. Use an Automatic Notification System

Customers love being informed about their order’s progress, but many retail stores have not yet adopted this idea. Instead of using a traditional desktop solution that sends an email to the customer when an order is placed, online shops can choose automatic notification systems that send text messages or show notifications on mobile devices within seconds after a customer enters their credit card details or selects a delivery method. The convenience provided by this technology makes users feel less rushed and generate more sales for companies.

Conclusion

By making these simple changes online retailers can increase their sales and cut down their costs. There is a lot to discover about improving the eCommerce order fulfilling process. It’s time for the retail store managers to adopt the new trends and strategies that can boost the business. Apart from these steps, don’t forget the shipping fees because 61% of the online shoppers abandon the shopping carts due to higher shipment charges and delivery fees.

Getting your business ready for the upcoming holiday sales seems like the most daunting task for the majority of retail merchants. The lack of agile business management systems makes it impossible for them to make the required changes without affecting the whole business operation. No one can predict the sales analytics for 2021 for the Black Friday and Cyber Monday deals.

Get your Business Ready for Biggest Sale Events 2021

Since we are still in the midst of the COVID-19 pandemic, most of this year’s holiday sales will come from online purchases. A great way to ensure smooth transactions is by streamlining your online ordering process. There are many tools available out there that can successfully help retailers do so with Apps like OrderUp, an easy to implement fulfillment solution app plugged into retailcloud’s commerce ecosystem.

The integration of this smart tool ensures that your system is capable of handling curbside or in-store pickup. This approach can help your business to ensure smooth flow of orders and deliveries on the upcoming holiday sale events like Black Friday and Cyber Monday 2021.

Apart from this business approach, here are a few major things that every business should consider in preparing for Black Friday and Cyber Monday 2021:

1. Start Early

Start early so that you have more time to test everything such as how you will handle fulfilling a larger volume of customers and orders. Having enough time to study the market and prepare for the increase in sales you will be getting from will help you to ease the shopping experience for your customers.

2. Integrate Online Sales

Integrating online sales towards the Black Friday and Cyber Monday success of your business. Online sales can help you  reach more customers and increase your profits so this is a very important step.

3. Build loyalty

Create loyal customers through customized rewards programs, with up to three tiers of rewards, and targeted promotions based on customer purchase history.

4. Give discounts for loyal customers

Give special pricing & discounts exclusively to loyal customers. Customers love discounts and having club pricing makes them feel special and motivates them to shop more with your store.

5. Update your website

Update your website with high-resolution images. Ignoring the visuals of your online store is the biggest mistake here. If you are offering sales and discounts then let the customers know about it and make sure they are visible right when they get to your website. There is no better way to advertise your deals than having a dedicated banner on the home page!

6. Work with Best POS Solution Providers

To stay ahead in this technology-driven world, it is important to work with the best agencies. If you are looking for an agency that can help your business get ahead in this hi-tech world, check out eCommerce solutions for retailers where you can harness the true power of the digital world for your business.

7. Improve your Online Presence

There are different other ways to improve the online game of your business. From social media marketing to the right integration of powerful tools, there are many business aspects where your retail merchants need to focus on to tackle the high demand of the products on the sale events.

Conclusion

Black Friday and Cyber Monday can be exceptionally good events for your business if you know how to manage things properly. Consumer spending rates are at the peak at these events so retail merchants need to equip their businesses with the right tools and solutions and retailcloud products can help you to make it happen.

Now that you have set yourself up for success by following all of the recommendations from Day 1 and Day 2,  it is onto Day 3. Today you will begin the counting process, one of the most important steps of a successful inventory. Following these simple steps will help you in completing your inventory correctly and efficiently.   Make sure you schedule a time to do this when the store is slow or closed – if doing it while closed, it’s best to section off areas as they are being counted – so you are not selling items from the counted inventory.

What to do on Day 3

using minventory for scanning barcode

Front of the House Things to Do

Using the mInventory app you will need to go to Inventory counts and start a new project. It is best practice to name the project based on the locations you are counting. 

Once you have created the project it is time to start scanning. The scanning can be done two ways. The first method is to scan every item individually, this will be the most accurate way to scan as it will make sure you are counting similar items as the correct UPC. The second method would be to scan the item once and then type in the total count for that item. If you do have similar items with different UPC you will need to make sure that you separate them before attempting to scan your inventory with this method. 

Once your whole section is counted you will export the project and email it to your manager.

Backoffice Things to Do

fetching report from cas

The manager will receive all exported project files which will contain the details of who counted each section and what was counted. 

After all projects have been consolidated, the manager will compare these counts to the current quantity on hand using an IBR from the CAS Portal to find any large discrepancies. 

These large discrepancies will then need to be recounted to verify that all pieces have been accounted for. 

As a best practice, you can randomly select products and recount them – assuming there is no variance, you can be confident of the counts. If you see substantial variances, you may want to determine if the errors were with one counter or section and expand the recounts accordingly. Some stores keep counting until all items have been verified (the same count appears twice). The comfort you have with inventory counts is not decided in the annual count – it’s typically achieved in periodic cycle counts.

Review all the adjustment reports and confirm the count once you are satisfied that you have an accurate count.

In the next blog, we will discuss best practices in analyzing your inventory and maintaining accuracy of your stock levels throughout the year. For more details on Key Performance Indicators you can read our blog post on Retail Math.

How to Perform Inventory Counting?

Inventory counting is the process of systematically tracking and verifying the quantities of products or materials on hand within a business. With the start of the new year upon us what better time than now to start thinking about inventory?. Year-end inventories can be a thing of the past if you incorporate cycle counts into your operation. Utilizing the tools we provide at retailcloud you can have more accurate records year-round instead of waiting until the end of the year to do the typical tedious full year-end inventory. With a multitude of backend reporting,  innovative and completely free inventory management apps we will help you through the process. Whether it’s running analytics like real time inventory tracking system, nGauge or utilizing retail inventory software, mInventory for all of their inventory needs, we got you covered. Users can use our apps to scan inventory for your cycle counts using the camera on your phone and complete inventory adjustments all from the palm of your hand. 

What is Inventory Counting?

An inventory count, also referred to as a stocktake or physical inventory, is the process of manually verifying and counting the items or materials a business holds in its inventory at a particular point in time. This procedure is carried out to confirm that the actual stock matches the recorded inventory levels and to detect any discrepancies.

Performing an inventory count allows businesses to evaluate their stock levels, identify any problems like overstocking, understocking, or inventory shrinkage, and uncover potential weaknesses in their inventory management system, ultimately helping to improve operational efficiency.

There are four main types of inventory counts, each serving a specific purpose to ensure accurate tracking of stock levels:

  1. Periodic Inventory Count: This method involves counting the entire inventory at regular intervals, such as annually, quarterly, or monthly. It is commonly used by smaller businesses that do not have the resources for continuous tracking. After each count, inventory records are updated based on the physical count.

  2. Perpetual Inventory Count: This system involves continuous tracking of inventory in real-time using technology like barcode scanners or RFID. As goods are sold or received, the inventory count is automatically updated. It provides a more accurate and up-to-date view of stock levels, making it ideal for businesses with high turnover or large inventories.

  3. Cycle Count: A cycle count involves counting a portion of the inventory on a regular basis rather than all items at once. This method allows businesses to keep inventory levels accurate without disrupting operations. The items are counted in cycles, often on a rotating schedule, ensuring that every item is counted periodically throughout the year.

  4. Spot Inventory Count: This is an ad-hoc count where specific items or categories are counted randomly or in response to a particular issue, such as suspected theft or discrepancies in inventory. It is usually a targeted approach used to verify specific parts of inventory rather than a full count.

Each of these methods offers a different approach to inventory management, and businesses choose the type that best suits their needs and resources.

Benefits of cycle counting

There are many benefits that come along with cycle counting as opposed to doing the full end of the year inventory including:

What is the ABC analysis method?

ABC analysis is an inventory categorization technique, that divides an inventory into three categories. These categories will be cycle counted throughout the year based on the rules set by ABC. Putting your focus on the higher valued items first. 

How to determine ABC

When determining your ABC categorization, it is important to factor in these 5 key pieces of data to give an overall idea of the value of each item. Once you have all these factors determined you will be able to assign them to the ABC categories based on their ranking in each field. 

How often to count and who to count?

Once you have your ABC analysis completed you will be able to sort your inventory based on these factors and determine which items you need to focus on first. Your A inventory items will be counted more often and can even be added into your warehouse staff’s day to day operations. Once you complete all of your A inventory items you can move on to the B category which should be counted semiannually, and then onto the C category, with the least effect on your business these items can be counted annually. Utilizing your own staff is best practice as they will have a vested interest in the inventory and the accuracy of their counts. They will also be familiar with the many tools retailcloud offers to make these tasks simple.

Perform Your Inventory Counting with retailcloud

Streamline your inventory counting with retailcloud’s powerful tools! Using mInventory and nGauge, you can simplify and accelerate your inventory management. With mInventory, manage your inventory directly from your mobile device, making stock counting and adjustments quick and efficient. nGauge, retailcloud’s integrated analytics platform, provides you with real-time insights and actionable data to optimize your inventory management. Don’t let inventory take over your valuable time—use retailcloud’s solutions to gain control, reduce discrepancies, and make smarter, data-driven decisions. Start using mInventory and nguage today and transform the way you handle inventory!

 

 

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